7 Things no one ever told you to pack for Barcelona
Parc Guell, one of the most treasured works by Gaudi in Barcelona Ah, Barcelona! What a charming, charming city blossoming with color and culture. Tomorrow, I …
12 May
Baked By Melissa Marketing Case Study
Baked By Melissa Marketing Case Study
Original design, presented on Keynote. What can Baked By Melissa, a famous bakery chain in Manhattan and New Jersey, do to maximize profit? Their delicious, trademark …
29 Apr
Pantene Philippines Campaign Analysis
Pantene Philippines Campaign Analysis
Campaign Analysis: Pantene Philippines Shine Strong Alessandra Rao In November 2013, Pantene Philippines (P&G) launched Shine Strong, a controversial campaign created by BBDO that portrays gender …
20 Apr
Brandalism: The Future of Advertising in NYC (Powerpoint)
Brandalism: The Future of Advertising in NYC (Powerpoint)
Advertisements are everywhere in our New York City – on billboards, outdoor television screens, automobiles…the list goes on and on. Can you even imagine what …
14 Apr
Tissot Watches Presentation Deck
Tissot Watches Presentation Deck
Tissot Corporate Presentation Deck from AlessandraRao 0 I like This
03 Jan
Humor in Advertising
Humor in Advertising
A funny shot from the famous Dorito’s superbowl ad. Humor is a powerful tool. In recent decades, the study of humor has impacted many fields, including …
03 Dec
One Man’s Trash is another Man’s Treasure
One Man’s Trash is another Man’s Treasure
Photo courtesy of Time Magazine There’s gold in your back pocket right now. Really, your cell phone has gold in it. Even that dinosaur computer at grandma’s house …
02 Jun
Quick survey to aid in the launching of our product
Quick survey to aid in the launching of our product
Hi all, I am pleased to announce that my business team and I are looking to launch a new product. We are looking to collect demographic …
01 Jun
Student Debt Statistics
Student Debt Statistics
Breaking into a career is becoming harder and harder for young adults nowadays — companies are upping their requirements to include a Bachelor’s degree, at …
20 May
Inspired by the unique and dynamic NYC
Inspired by the unique and dynamic NYC
The banner image for Professor de Graauw’s class, “The Stories of Us” (IDC3001H), Inspired by the unique and dynamic NYC. Professor de Graauw asked me to …
06 May
The City College Government and Law Society
The City College Government and Law Society
A Macaulay Honors Student from City College had e-mailed me about a project that he is currently leading. He presented a problem–that the current (at …
05 May
Psychology and Lucid Dreaming – Interactive Video
Psychology and Lucid Dreaming – Interactive Video
Lucid dreaming is quite a unique–and memorable–experience. Learn about the dynamics and psychology behind it. My original Prezi also tells you step-by-step how to have …
31 Mar
Anderson meets Grumpy Cat, Julianne Moore, and a cute Sloth
Anderson meets Grumpy Cat, Julianne Moore, and a cute Sloth
Photo with Anderson after the 3/26 taping of his talk show, AndersonLive View from the VIP Seats I was deeply saddened and surprised when I heard a …
02 Mar
Updated Portfolio Website
Updated Portfolio Website
I just updated my portfolio website! Check it out here: http://alessandrarao.wix.com/portfolio1 0 I like This
25 Feb
Immigration Memoir: Statue in Search of a Voice
Immigration Memoir: Statue in Search of a Voice
Anna looked at the pale yellow sun, a pearl in the overcast November sky. Eleven days ago, this same sky stretched over mount Etna, stained …
18 Dec
A Dark Past: An account of a brave man who overcame extreme hardship
A Dark Past: An account of a brave man who overcame extreme hardship
It was a cold, hard winter in Bedford Stuy, 1970s. The chill crept under the thin layers of his thrift store clothes, slithered down his …
17 Dec
Met Exhibit Review: Matisse, In Search of True Painting
Met Exhibit Review: Matisse, In Search of True Painting
Leave This Blank:Leave This Blank Too:Do Not Change This:Your email: The Metropolitan Museum of Art features another exhibit emphasizing style: the well-known fauvism painter, Henri Matisse …
13 Dec
Original Video: Credit Score Fiasco
Original Video: Credit Score Fiasco
We want people to check their credit report and find their credit score, so we made a 30 second advertisement. Debt piles up quickly, and …
01 Dec
Carmen at the Met
Carmen at the Met
In Spain, the men try to tame bulls. In New York’s Metropolitan Opera, they try to tame Carmen. Built upon the fervent, feisty, cunning title character, …
13 Nov
Review of The Heiress
Review of The Heiress
How many times have we heard the story of the affluent woman who is wooed by the charms of a con artist, who temporarily steals …
13 Nov
Artist Profile: Philip Lorca-DiCorcia
Artist Profile: Philip Lorca-DiCorcia
Philip Lorca-DiCorcia is an American artist who experimented with light and dark, and color contrast, drawing inspiration from Garry Winogrand (photographer) and, in my opinion, …
02 Nov
Boats in Backyards
Boats in Backyards
“In all my years I’ve never seen anything like this,” my mother said, after showing me cell phone pictures of what’s left of the Jersey …
02 Nov
Modern Photography in Four Perspectives
Modern Photography in Four Perspectives
Since its debut in 1826, photography has come a long way. In fact, it was largely used by the wealthy in the form of studio …
26 Oct
Ads & Politics
Ads & Politics
Election day is quickly approaching, and it is no surprise that the media has been blowing up with political advertisements that seem to serve the …
12 Oct
Long Gone Footsteps
Long Gone Footsteps
Long Gone Footsteps City Lights, its 10 pm Walking the streets alone again Don’t know why I try to retrace Long Gone footsteps What’s barely left of you and me Is …
08 Oct
Fall For Dance Festival
Fall For Dance Festival
One word of advice: if you’re hungry, do not see Fall For Dance, Program III’s “Grand Pas” from Paquita. The ballet suits, which resemble peachy-pastel-colored …
30 Sep
Bergdorf Goodman’s 5th Avenue Window Display
Bergdorf Goodman’s 5th Avenue Window Display
As I was walking down 5th Avenue to my bus, I had to stop and take pictures of this gorgeous sight. I wasn’t the only …
26 Sep
iPhonatics
iPhonatics
It’s Thursday night. As I approach 5th avenue right before central park, I see the inevitable crowd. It’s a sea of faces-some illuminated with delightful …
25 Sep
Art Talk: American Folk Art Museum
Art Talk: American Folk Art Museum
Click the video below to experience my “Art Talk” about the American Folk Art Museum. The zooming editor program I used was Prezi. If you …
23 Sep
You’re Guilty!
You’re Guilty!
Don’t try to hide it. We all know that you have pirated at least one song, or bought at least one counterfeit item. Contrary to popular …
16 Sep
5Pointz Tour
5Pointz Tour
Here is the youtube link to a virtual tour that I made about the legal graffiti space called 5Pointz in Queens. Enjoy! 0 I like This
15 Sep
Art Talk: the Brooklyn Museum
Art Talk: the Brooklyn Museum
Here’s a video I made of the first Macaulay outing. It took place at the Brooklyn Museum. The pieces Salma and I described could be …
02 Sep
Glaser
Glaser
Like I mentioned in my short bio, Milton Glaser is my favorite artist. Although he is known primarily as a graphic designer, I call him …
02 Sep
Active Minds Flyer
Active Minds Flyer
Below, a flyer I designed on Illustrator and Indesign for a friend’s organization at U Dayton, is an example of a design challenge that I …
01 Sep
A Must Use Program for School
A Must Use Program for School
Dear fellow Macaulay students and staff: I came across a program that everyone should know about. It puts powerpoint to shame! It’s a zooming presentation editor …
26 Aug
Anxieties
Anxieties
A lot of new things are coming this week, and I’m a little nervous… First, I’m starting my first day of college tomorrow. My first class …
