IMovie Tutorials

For those of you doing video projects, here are some tutorials to help you in the editing process, compiled by Jenny Kijowski (Brooklyn ITF).

These “advanced” screencast tutorials will help you add visual and audio effects to your iMovie project.

*Note: If the screencast freezes frequently, wait for the progress bar at the bottom to fully load before hitting play.

  • Part 1: How to trim clips, split clips, freeze frames, and add chapter markers, all by right-clicking on the clip in your Project window.
  • Part 2: How to create visual effects for your movie using Clip Adjustments and Video Adjustments.
  • Part 3: How to crop, rotate, and add a Ken Burns effect to your video clips.
  • Part 4: How to add and edit basic audio files, such as sound effects and music, to your project.
  • Part 5: How to create voiceovers, how to detach the audio from a clip in your Project window, how to add just the audio from a clip in your Events window, and how to adjust sound levels.

Apple also has good IMovie tutorials, which you can find here.

Link

This is an embarrassing article I found today that I wanted to share with everybody – talk about prosecution bias.  What do you think, does this overstep the first amendment or are the actions of the police justified (as one reader comments, “this is clearly the equivalent of yelling FIRE in a crowded theatre”)?

Legal Debate on Using Boastful Lyrics as a Smoking Gun – New York Times (2014)

Branding

In this chapter, Brash describes the process of urban branding that Bloomberg implanted on New York.  Just like people have their own reputation and characteristic, the city is being characterized as a luxury city, where only the brightest and the best gather. By inviting the “smartest and brightest” of the people of the world to the city through his social parties that he frequently held, Bloomberg was planning to treat the city as a market. It really was one of the things that only Bloomberg, a famous billionaire, could do (I think his background played a huge role with how he decided to brand the city). Continuing neo-liberalism, Bloomberg continued on favoring the elites and real estates and built the city around them. Despite this fact, with improved conditions in the city, many people labeled Bloomberg’s branding successful.

But we still have to look at the flaws in this type of branding. Although it vitalized the city, issues of equality came up frequently. By branding NYC as a “luxury” city, middle class was just neglected because they did not belong in the group of the best that were needed for the city. The gap between middle class and the elites became even bigger and so did the friction between two classes. In my opinion Bloomberg only concentrated on the tangible things like beautification and neglected some underlying issues of middle class.  Although I am new to this concept of branding, I just want to ask, what use is branding if you neglect a significant portion of the people already living there?

There are several questions that came up to my mind: are there different types of branding? All the cities would want to keep a positive image. So wouldn’t they all be similar in some way?

Was this branding the right idea? What could have Bloomberg done differently to prevent any major complications?

Discussion for March 18

I found David Bryne’s article the most interesting out of all the readings. Bryne expresses his love for the City as one of the residents and mentions that New York was voted for the world’s favorite city (heavily dependent on business side though). He mentions one of the unique qualities of New York being ethnic diversity and its acceptance and welcoming of immigrants. People come to New York City for the city’s “possibility of interaction and inspiration”. The city was presented as a symbol of opportunity.

Bryne then uses some harsh words and says poverty/hardship does not promote creativity. He’s saying that this is just some fantasy and that people eventually get worn down no matter who you are. He’s saying that the city’s physical attributes have greatly improved, but the “mind” of the city is being suppressed by the elitists of the city. With middle class barely able to afford to live in the city, many different types of people – “the resources that keep the city vibrant” – are disappearing. With money being the primary objective, many “talented” people are focusing on financial sector.

With elitists being the primary power holder in New York City, young and talented people need to establish themselves in the city or this city will turn into just like any other business centered cities. With creativity being one of the most important factors for improvements of the city, what promotes creativity from people? what type of environment is suited the best? Also, the article mentions solving social and economic situation, which is really vague. With top 1% of the city holding the power, what is needed to be done to restore at least some social and economic equality? Is it even possible with the way the city government ran in Bloomberg’s era (wealthy gaining more power)?

The ‘Creative Class’ in NYC

I was intrigued by Richard Florida’s description of the ‘new normal’ when it comes to urban governance. To me, it seems as though his urban theories are essentially neoliberalism packaged and sold under a different academic moniker. The hallmarks are all there–a refusal to discuss negative externalities, the fetishization of “coolness” without admitting that coolness is by definition authentic, the belief that cutthroat competition is the only way cities interact, and so on. This competitiveness is a crisis, Florida warns us, as if great necessity makes greater delusion acceptable.

Moreover, his “3Ts” theory is flawed. It seems unlikely that young, educated people move based on their perception of a city’s LGBT friendliness. This is partly because that’s a non-salient variable when choosing to uproot one’s life, and partly because cities are by and large already centers of tolerance, even in the South (the city with the most LGBT people per 1000 is Atlanta.) Moreover, there are causative issues. Technology doesn’t pervade a city unless that city has an educated workforce…and educated workers don’t move to cities unless there are firms offering jobs to employ them. Two of the Ts are hopelessly confounded. My question is: How might we improve on the “3Ts” theory and better explain why the creative class flocks to certain cities?