Real Estate Celebrity Endorsement as Success

“A Short History Of The Brooklyn Stadium Jay Z Helped Put On the Map” highlights some of the history of the construction on Barclays center. It starts off by discussing the fact that the Nets were moving to Brooklyn and because of that real estate developers saw potential in the area between Atlantic and Flatbush Avenues. It touches on the development of the Atlantic terminal and it’s transition into a major public transportation system, while also addressing the problems that had occurred when the Flatbush Avenue Terminal had opened more than a century before. The article also contains a video featuring Jay Z who talks of his involvement in the opening of Barclays Center. Jay Z served as the Barclays Center’s first opening act in 2012. In the video Jay Z talks about the long process of building the center and his interest in it once he knew that it was going to be in Brooklyn. Jay Z’s involvement shows how important the Barclays Center actually is and how big and important  it was being perceived to the world. Choosing the area was a very strategic move, especially because not only was it going to host the Nets but also an onset of concerts with artists like Rihanna, Kanye West, and Jay Z. The history of the area, not only Barclays is interesting to note on the basis that the area underwent improvements on other structures other than just the center.

Source: Pulliam-Moore, Charles. “A Short History of the Brooklyn Stadium JAY Z Helped Put on theMap.” Fusion. N.p., 15 June 2015. Web. 17 Apr. 2016.