The Instant Culture of America

In America today everyone expects things to be instant. People want to get fast money without saving, they want to lose weight immediately without diets, and they want technology to work faster and faster. Society has no patience to wait for things to happen, and they want instant gratification. The collage is designed to have a congested feeling. We expect so many things to happen instantly, that our lives have become much more complicated. Even though everything is supposed to be easier and simpler, the instant culture causes people to try to do too much at once.         

I took lines from various advertisements in Time Magazine and Good Housekeeping, which are both widely read across America. In almost every ad, there was some reference to things happening at a faster speed. Some said, “Lose weight fast!” Others said,“Get the speed you need!” I pasted them in the word, “instant”, to try to get the message across that the culture today expects everything to happen “in an instant”. When so many things are competing for the same time slot, it becomes more stressful and chaotic, even though instant is said to make one’s life simpler and easier.