Max Flatow lives the life of our envy. His job takes him around the globe to some of the most beautiful places on Earth where he has the pleasure of witnessing life’s most blissful moments. As a photographer, Flatow is invited to photograph couples on their wedding day, whether it is in Canada, the Caribbean, or India, just to name a few locations.
Visiting our Arts in New York class, Max Flatow had an infectious light in his eyes. Though appearing to be a timid character in his gray suit and newsboy cap, he soon began to capture our hearts and minds with his enchanting photographs and inspirational words.
Equipped with a slideshow of his favorite images, Flatow presented each piece and its story. One of his favorite weddings to shoot, not surprisingly, was his own. As a smile spread on his face, he showed a photo of his wife with immense pride. Standing in a lake at sundown with her wedding dress half submerged, she was well illuminated against a backdrop of dark trees and brilliant pink clouds. He knew that the photograph was excellent, but this knowledge was veiled by the immense love and admiration that he felt for his subject.
It was this kind of love that he sought to capture in the couples that he photographed. When asked of his approach to capturing the ideal emotion from the wife and groom, he replied, I tell them to “look into each others’ eyes and feel the love”. He stressed the importance, however, of letting them look natural, or else he would get a “contrived, toothy grin”; and nobody likes that.
Flatow’s style is quite unique, as he tries to focus on the entire aspect of the wedding day, from the tedious preparation, to the romantic kiss, to the amusing reception, and all the nuances in between. “Clients expect one thousand photos of the day”, he says. His assignment lets him take photographs from unconventional angles and experiment with light; and his results are astounding. His signature style is to photograph the silhouette of his subject and take advantage of the natural light in the background.
Though an established photographer with his own growing Brooklyn-based business, Max Flatow received no formal education in his field. He was briefly exposed to the art in middle school and was later able to experiment with it in college. Though Southern Vermont College did not offer any photography classes, it did have an excellent dark room. With permission, he was allowed to use the facility to experiment with film photography and augment his skills. It was just a hobby then, but it would set him along a road to success. After a trip to Spain, he realized that photography was his life-passion. He started to sell his photographs at a coffee shop, and later worked for free to build his clientele. His photographic interests vary from weddings, to travel, to food.
Regardless of what he captures, he brings a fresh approach to his field of work. Redefining the significance of photography in our culture, he promotes the use of any kind of camera — as long as photographs are taken. “Shoot as much as you possibly can”, he tells us. Whether it be a professional camera or an iPhone, he wants the young generation to understand the joys and rewards of photography.