In Chapters 2 and 3, Brash mentions the charismatic CEO, which is made to be the “human face of capital” (58). This new type of CEO shows the ordinary civilian that big businesses are “rejecting hierarchy and traditionalism” and instead are more relatable to the members of the working class (57). While I understood the idea, I found myself wondering how legitimate this position was. Many of the described traits of a charismatic CEO seemed to be taught rather than innate, which made it seem very unnatural. It is very rare to find big businesses which specifically cater to the individual rather than working with a majority so while the face of the company might be relatable, there is a clear limit.
When elections were being held for mayor, the city was looking for change. Residents were interested in someone who made good on their promises and who was able to help the city from the inside out. Michael Bloomberg’s “private- sector management experience” as well as his “strategies of leadership, staffing and bureaucratic organization” made him the perfect candidate for New York City’s new mayor (76). He was a leader and knew what it would take to take a company to success. Bloomberg was seen as “unattached and unencumbered by” his own personal interests which would help the “interests of New York City as a whole” (69). But was Bloomberg’s business background enough to make a good mayor of the economic center that is New York City?
As I mentioned before in one of my comments, the idea of running a government like a business makes me very uncomfortable. The objective of a business is to bring in as much revenue through all means necessary. At the end of the day, it is a business transaction to see if the money put into selling a product was worth it, based on its sales. A government on the other hand, is created to lead and assist its citizens. Therefore revenue cannot be the only factor considered when there are people with individual needs who depend on the government for assistance. Running government like a business means that even the “city itself [would be] conceived of as a product to be branded and marketed” (75). If the mayor’s only priority was to make the city into an attraction in which money could be spent, the majority of struggling residents would be neglected.