The Pantone Color Institute, a company which helps choose colors for designs on products, has chosen “Ultra Violet” as its color of 2018. In the past, the color purple was only obtainable from the mucus of snails which lived off the coast of Tyre, Phoenicia, and the process of gathering and processing this dye was disgustingly difficult and smelly. As a result, purple clothing and cloth was extremely expensive, available only to royalty and the very wealthy. Although the discovery of an artificial formula for purple die was discovered in 1856, making the color more widely available, purple continues to hold status as a symbol of royalty and honor to this day. One examples of its importance is the Purple Heart, an award given to wounded soldiers. The executive director of Pantone claims that purple is “the most complex of all colors”, since it combines red and blue, two colors which seem like opposites. Purple is perceived as an intense color. Recently, it was added to weather maps to represent possible rainfall higher than the dark red zones which had been the old limit, due to the downpour of Hurricane Harvey. Purple is also connected with spirituality and mindfulness in meditation.
The various interpretations of the color purple all go back to its original source. People would only go through the horrible job of collected and boiling snails for a high price, and so the rich and powerful were the only market. As purple became connected to royalty, it developed into a symbol of power, and royalty guarded this image by forbidding that common people wear it. This, of course, added an air of mystery to the color. When Leatrice Eiseman, the aforementioned executive directer, calls purple “complex”, she refers to this mystery, as “complex” delineates from the Latin “complexus”, a word which refers to the twisting, intricate aspect of braided plaits. The scarcity of this resource led to its restriction from commoners, which lead to its rise as a symbol of power and complexity. Prince, of course, knows all about this.