Even the newspapers are admitting it: they need help.
27 02 2012This article, found (online, oddly enough) in the New York Times, shows how the Times is trying to deal with the technological changes that their paper is fighting – and the media, in general. Author Arthur S. Brisbane knows these issues just can’t be avoided anymore:
“The problem is part of a much larger phenomenon. In the current environment, New York Times journalists are empowered to build their own personal following via social networks like Twitter and Facebook, while at the same time the wider audience can use blogs and curation sites to pull content away from The Times.”
This article has a few examples of good ideas to fix this problem – in terms of the papers themselves, at least. Check it out:
http://www.nytimes.com/2012/02/19/opinion/sunday/many-voices-but-still-one-times.html?ref=media
