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This sounds like a good cause. I’ve never heard of this organization before but their work is impressive. I was surprised that this was a link to a non profit since I had originally though it would be an actual definition of Fair Trade
The argument that consumers would feel better about such products is accurate, at least for me. When I eat Fair Trade bananas, I feel a little satisfaction about that farmer getting more than he would normally expect to get, I can see how this can affect buying habits.