To me, science is largely symbolized by cliched imagery of stainless-steel-clad laboratory environments in which researchers use their paraphernalia to discover something new. While many images can represent the diverse scientific discoveries that have and will be made, I chose to refer to imagery pertaining to technological innovation as I believe that symbolizes rapid innovation and the consequential discoveries of the process effectively, as many in the status quo can relate to the modern marvels of technology we use on a day to day basis. This ad combines a rough timeline of the development of the telephone with the modern smartphone superimposed on a sunrise. This imagery is intended to remind, inform and inspire viewers that innovation is something that can result from science, and in turn leave a marked impact on our daily lives.
This ad highlights technological innovation with variants of the phone over time. It serves as a call to action for future innovations led by scientific discoveries where asking a question is a prerequisite step.
I like the symbolism in the imagery you chose, very well described! Were would you place your ad in order to convey your message to your peers?
I would place the ad in high foot traffic areas on campus, or digitally on popular websites among my peers in light of the hybrid environment in the status quo.