Sanford James’ Science Ad

To me, science is largely symbolized by cliched imagery of stainless-steel-clad laboratory environments in which researchers use their paraphernalia to discover something new.  While many images can represent the diverse scientific discoveries that have and will be made, I chose to refer to imagery pertaining to technological innovation as I believe that symbolizes rapid innovation and the consequential discoveries of the process effectively, as many in the status quo can relate to the modern marvels of technology we use on a day to day basis.  This ad combines a rough timeline of the development of the telephone with the modern smartphone superimposed on a sunrise. This imagery is intended to remind, inform and inspire viewers that innovation is something that can result from science, and in turn leave a marked impact on our daily lives. A Call to Action: Future Discoveries are only a Question Away

This ad highlights technological innovation with variants of the phone over time. It serves as a call to action for future innovations led by scientific discoveries where asking a question is a prerequisite step.

2 thoughts on “Sanford James’ Science Ad

    • I would place the ad in high foot traffic areas on campus, or digitally on popular websites among my peers in light of the hybrid environment in the status quo.

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