To me, science is a broader concept used to cover all the concepts within ‘science’. When we ask the question, “What is science?”, there is never a simple answer. I thought of all the answers to that question: Science is… efficiency, innovation, medicine, tech, engineering, environment, space, etc. I think many people find the word ‘science’ off-putting because of memories of failing a science test in middle school. However, science is everywhere in our lives and realities. The purpose of this ad is to remind us why we love science and why it is so important. Without science, we’d have to go up the stairs everyday rather than use an elevator, we wouldn’t have the medical care available that we do today, we would not know what is outside of our planet. This ad is meant to restore our appreciation for science.