What inspired me to make this ad was to show others that when you think about science it shouldn’t automatically give you a headache. I happened to be one of the many people in this world that assumed science observations or just the definition itself couldn’t be broken down easy enough for the general population to understand and maybe participate in. I wouldn’t have any strategic plans for where I’d place this ad. Anywhere around the city from subway stations to parks would be fine as long as the point gets across. I’d hope that this would break down any of the current misinterpretations already embedded into our minds and allow others to see science for more than just chemicals but also for creativity.