Media Portrayal

Through the arts, the news, and music, Williamsburg is often portrayed as the community of hipsters and indie-rock. Hipsters are recognized as individuals who believe in independent thinking deviation from the norm. However, some people classify hipsters through their fashion and appearance. As shown in movies and music videos, hipsters wear Bohemian and vintage styled clothing. This subculture greatly expanded after the second World War and eventually, defined Williamsburg. 1

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Before gentrification, singers and mainly bands perform in vacant industrial buildings. Not only are there many musicians in the neighborhood, but there are many musicians that compose songs about Williamsburg. 2 For example, Dan Melchior, a singer and songwriter from England, created a song about the gentrification of Williamsburg titled “Williamsburg, Brooklyn.” Another song written by Armor for Sleep titled “Williamsburg” depicts the hipster community in a more negative way.

After Williamsburg transformed due to rezoning, the media constantly argue over if these changes are positive or negative to the neighborhood. An interesting documentary produced by Su Frederich shows the negativity certain residents have against gentrification.

Su Frederich, a former resident of Williamsburg, produced an essay film documenting how the artistic and industrial neighborhood transforms into a luxurious area for the rich.

“Gut Renovation,” reconstruction or demolition?

Friedrich spent almost five years filming this documentary after forced out of her apartment in Williamsburg, In this video, Friedrich blames the wealthy for “ruining” this artistic neighborhood by building condos and forcing out the working class and displacing workers. Although this is true, Frederich also admits her resentment and dislike towards the wealthy. According to the New York Times review, “A Work in Progress, From the Inside Out,” her friend even suggested to name the video, “I Hate the Rich.”

Her claims towards the rich for destroying her neighborhood may seem extreme, but she definitely raises concerns for those who cannot afford condos and expensive apartments. Where will they go?
If other neighborhoods like Williamsburg that are cramped and comprised of old studios undergo makeovers, these neighborhoods will all look the same and lose their uniqueness. Will New York City lose its diversity appeal that it is most popular for?

 

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