As we’ve been all saying since the beginning of this school year New York is a Mecca for arts. Lately, giving a tour of Greenwich Village to my French friend, I got inspired by another example of arts in NYC- store windows.
People become so creative in order to promote their merchandise that they create a form of art in their own genre. It is not only about the clothes they sell or the price they sell it for, but about the brand and its exposition. They use symbols that customers can assimilate with or status they desire to have.
Like in the photo of Tommy Hilfiger, the mannequin wears a hot pink dress and is surrounded by pink mice. This image induces to the viewer a scene from Disney’s classic- Cinderella, where a housekeeper has a chance of becoming a princess. Everybody can refer to this story for each of us wants something better, something unreachable in life. By bringing this story to life in its store window merchant might like to provoke people into believing that once owning this dress everybody’s dream will come true.

The next photo is from Juicy Couture store on 5th avenue. Here the creator, by using a slogan “Do the Dont’s” monkey around with the free spirit in people. We all are law-abiding citizens but from time to time we want to break those chains. Being inspired by this logo, a customer might think that they will bend the rule, do something nobody else dares to do.
In this case the artists/ merchants create a product, not to express themselves but to influence people. They play with subconscious to sell their product.