iv. Identity

Competition

There is no fear of competition or going out of business, since Koryo is so unique. No other store in the city offers such a wide variety of Korean books.  Koryo Books has locations in Manhattan, Flushing and New Jersey. However, the New Jersey one has been closed.

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If you’re a fan of K-pop, you’ll love Koryo. This store is the only K-pop seller in New York, making it the go-to place for anyone looking for merchandise. There aren’t many other Korean bookstores, so there is very little competition.

And no need to worry if you don’t live in New York. The store takes phone orders and provides shipping services.

Did You Know?

The bookstore is attached to a beauty store; and if you go upstairs, you’ll find a boutique!