Advertising for Vodafone and Airtel–two of the largest telecommunications companies in India. Their advertisements are literally on every wall (cow-dung covered and brick), billboard, auto-rickshaw and space within sight. Cellphones were introduced to India in 1995 and today, it boasts the second largest telecommunications network in the world. This industry has created millions of jobs and created a highly competitive and innovative market. Needless to say, the growth of cell phones has greatly helped to increase access to India’s poor and improve their plight. Today, cellphones are omnipresent and there are nearly 929 million mobile subscribers.