Fashion is an incredibly personal and versatile art form that everyone takes part in, whether or not they truly realize it. Even if a person gives no thought to what they wear on a day to day basis, they are making stylistic choices each day. With this being said, fashion is also a means of expressing oneself and can convey countless messages to others. Many high fashion brands prioritize the vision and artistic aspect of their pieces over the comfort and practicality. More commonly, clothing can also represent cultural traditions which have been passed down for many generations and impact the cultural norms and trends in different regions around the world.
In the FIT Food and Fashion exhibit, there is a Moschino chocolate bar gown from the fall 2014 collection, which gives the illusion of a Hershey bar wrapped into a dress silhouette. In the fall 2014 collection, Moschino’s main motif was food, which also included pieces inspired by the fast food chain McDonald’s. While a brand’s collections are often a direct reflection of the current creative director’s visions, Moschino is known for their confidence in incorporating bold colors, prints, and themes into their work. This was former creative director Jeremy Scott’s first collection for the fashion house and set the stage for all of the playful collections that followed. Rather than focusing on elegance and functionality, Scott chose to convey the message of consumerism in society through a collection that was not at all anticipated. The goal was not to showcase a series of functional clothes that could be worn on a daily basis, which became evident as soon as the show began. American snacks and fast food were mainly represented throughout the pieces, which also tie into American consumer culture. Although he came dangerously close to copyright infringement on numerous occasions throughout this collection, making it abundantly obvious to the audience what was being portrayed, this all played a role in making it a collection to remember.
I like how you highlighted Jeremy Scott and Moschino, I found that dress to be interesting as well. It’s really interesting how they had an entire collection dedicated to food inspired by many huge companies, including McDonald’s and Hershey’s.
I really love how you were able to involve famous brands such as Hershey’s and McDonalds in your response. I also like how you talk about clothing relating to cultural traditions because a lot of people nowadays can’t seem to be able to make the connection.
I also wrote about the chocolate bar dress, however I didn’t know that Jeremy Scott was aiming to showcase American consumerism. I also did not know about the copyright infringement scandals. Thank you for teaching me something new!