ITF Post: Hipsters, Urban Space, and Authenticity in 2018

Though the image of a ridiculously-dressed hipster is slowly fading as the economy grows, it’s worth revisiting the construction of the hipster figure (well as other images associated with hipsters like mason jars, “quirky,” interesting facial hair, urban chickens, DIY gourmet mayonnaise) and perceptions of authenticity and urban spaces. While the hipster was first understood as a specific Williamsburg resident, the word came to be associated with specific neighborhoods like Silver Lake in Los Angeles and then, more broadly, “hipster” referred to a certain type of gentrification of urban spaces. By 2018, the word “hipster” has run its course due to overuse and Portland really hates Portlandia. Moreover, the cultural and political changes between the height of the word’s use (about 2005-2010 judging by this, this, and all the entries here ) and now has made the concept seem less relevant than ever.

Yet its worth pointing out the the image of a hipster as a young-ish, DIY-type person living in “gritty” (pre-gentrified) neighborhoods in legacy cities arose in the public imagination during the Great Recession. Why? Well, according to a quote attributed by Coco Chanel, “Hard times arouse an instinctive desire for authenticity.” The Great Recession, then, becomes the backdrop for activities and lifestyle of the hipster: DIY, handmade, artisanal, ironic (“ironic”) clothing that may or may not be flannel.

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