CUNY Macaulay Honors College at Baruch College/Professor Bernstein
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Eataly Sounds A Lot Like Italy

“We look like a bunch of hoodlums” were the first words I had directed at my Uzbekistani friend Kevin the moment we stepped through Eataly, an Italian marketplace that was known as the “heartbeat of Italy.”

I don’t know why Kevin and I decided to step into this radiant palace filled with expensive imported items packaged neatly into boxes and bottles. It might have been that we both walk past it everyday to and from school, and our curiosity one night led us to enter at our own peril.

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No doubt Eataly was a fancy place, and our plain attire didn’t help us to blend in with the rest of the folks eating and shopping. The moment we entered, I realized that we weren’t in New York City anymore. I felt as if I had just suddenly been transported to an Italian city, perhaps Roma or Venezia. Even the employees and shoppers looked ethnically Italian, and some even spoke in their native tongue. At this moment I told Kevin that we should buy a single Italian item so that we can be reminded of Italy when we leave Eataly. However, I decided to pick out an overpriced soft yogurt drink while Kevin chose to go with chocolate milk. After we had purchased these two items, we realized that we had just spent our money on two of the most generic items found almost anywhere. So much for being in Italy!