“I Am My Own Boss”

Not many people can say they are the head of a successful business. But Max Flatow can.

Max Flatow is a self-taught photographer who went to Southern Vermont College. It was a small school with about 450 students. This is where Flatow became a photographer. The school simply gave him a key when he asked about a dark room on campus. How awesome is that? He learned photography from utilizing the equipment that he had. After he learned the art of photography, he began to learn the tricks of the trade.

Flatow uses social networking to show his work to the public and expand his consumer base. It is easy to view his Facebook page and see a lot of his outstanding work. Flatow posts his favorites to the page. Here is a link to the page so that you can decide for yourself.


In addition to the Facebook page, Flatow believes heavily in word of mouth. Passing ideas from one person to another is sometimes the best way to get business. When people are recommended business from a close friend or relative, then they may be more inclined to actually take the person’s advice. Sometimes Flatow will even be the one recommending his work to others.

Flatow takes pictures of everything. From photos of weddings, to children, to celebrities, and food. If you can photograph one, then you can photograph them all. That seems to be a motto of Flatow and it has proven to be successful for him. When he travels, he contacts local restaurants and shows them his work. “Be your own marketer,” great advice from Flatow. If the restaurant likes it (which I’m sure they all do) then they have the option to hire him to photograph their food. Essentially, even on vacation Flatow is always working. But as long as he is doing something that he loves, then he really isn’t working a day in his life. It can get a tad tedious though.

Flatow will often take 800+ photos and narrow it down to 10. It sounds tough, and I’m sure it is. This is why I’m not a photographer, I would not have the patience for that. This is also probably why I am not rich…

All photos from Max Flatow’s Facebook page. Check it out.

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