cyberenviro | eportfolio

gregory donovan's eportfolio (a syndication of cyberenviro.org)

Archive for Berners-Lee

Berners-Lee on Nature and the Web

From Berners-Lee’s Long Live the Web: A Call for Continued Open Standards and Neutrality:

. . . people seem to think the Web is some sort of piece of nature,
and if it starts to wither,
well,
that’s just one of those unfortunate things we can’t help.

Not so.

We create the Web,
by designing computer protocols and software;
this process is completely under our control.

We choose what properties we want it to have and not have. (emphasis added)

Apple is the Medium and the Message

According to AppleInsider*, Apple has purchased a mobile ad company, Quattro Wireless, for $275M and named Quattro’s CEO as the VP of Mobile Advertising. Apple is now in the hardware business (Macs, iPods, iPhones, etc), the software business (OSX, Safari, QuickTime, etc), the transmission business (iTunes, App Store, MobileMe, etc), and the content business (Quattro Wireless). At first glance this doesn’t look so bad, as Apple doesn’t have a traditional (i.e. industrial) monopoly in any one of these areas.

However, having substantial influence in each of these areas – from medium to message – starts to look a lot like an informational monopoly. After describing the four horizontal layers of the WWW — transmission > hardware > software > content – Tim Burners-Lee describes his concern with “vertical integration“:

I am more concerned about companies trying to take a vertical slice through the layers than creating a monopoly in any one layer. A monopoly is more straight forward; people can see it and feel it, and consumers and regulators can “just say no.” But vertical integration — for example, between the medium and content — affects the quality of information and can be more insidious.

Apple certainly isn’t alone, Google immediately comes to mind . . . and Microsoft, but to a lesser extent since they’re more of a traditional monopoly.

* h/t Michael Oman-Reagan.


Berners-Lee on the “insidious” quality of vertical integration

Tim Berners-Lee, inventor of the World Wide Web, on the “insidious” quality of vertical integration:

The Web’s infrastructure can be thought of as composed of four horizontal layers; from bottom to top, they are the transmission medium, the computer hardware, the software, and the content. … I am more concerned about companies trying to take a vertical slice through the layers than creating a monopoly in any one layer. A monopoly is more straight forward; people can see it and feel it, and consumers and regulators can “just say no.” But vertical integration — for example, between the medium and content — affects the quality of information and can be more insidious.

– Weaving the Web, p130