Everything has an expiration date; inevitably one trend goes out of style, food goes bad, lifestyles change. In this new and digitalized era we are bound to our phones, willingly placing ourselves inside of shells, and as we live in a capitalistic society, supply and demand ran its course. Instead of having to physically hail a cab, there are now apps that allow users to do the same thing but with minimal interaction and maximum efficiency. While this sounds appealing have you considered the appeal of this to the other parties–the victims of the era of digitalization?

Ride sharing services have had a devastating impact on yellow cab taxis throughout the city of New York. The poster is meant to show the perspective of a passenger inside a typical NYC taxi. Many of the objects seen throughout the image are meant to highlight and emphasize the impact that ride sharing apps have had on taxis. Alongside the poster, there is a key that explains the significance of the symbols that have been depicted throughout the image. The purpose of this poster is to shed light on the issue that many people around the greater NYC area are being affected by, in hopes to find a sustainable and effective solution.