1) http://www.wired.co.uk/wired-magazine/archive/2010/08/features/what-is-transmedia?page=all
“But today’s transmedia producers are planning for multiple platforms from the start. They design fictional universes that are consistent however the audience engages.”
2) http://www.slideshare.net/ZenFilms/transmedia-story-development
3) http://www.jawbone.tv/featured/2-featured/345-the-transmedia-equation-part-1-top-down-development-with-jeff-gomez.html
http://narrativedesign.org/2009/09/creators-of-transmedia-stories-3-jeff-gomez/
“transmedia storytelling is not branded entertainment. Branded entertainment drives product awareness by sort of tacking the brand onto something else, like when you watch the contestants on The Apprentice build their jobs around Burger King or Sephora products.”
