Net Cost Market

Net Cost Market is a Russian supermarket located in Staten Island on Amboy Road. The supermarket is named using English letters, as “Net Cost Market”, and Russian letters.

Many of the customers speak Russian in the store; the employees speak the language as well. Magazines written in Russian hang on the racks. Many products are Russian; therefore illegible to the average American. A section of the market offers individually wrapped candies sold by the pound. These candies can be generalized as “halva” or “sweet confections of crushed sesame seeds in honey.”

Surprisingly, the market also provides items from other cultures. Some culturally defined products found are Italian candy, Ukrainian chocolate, German beer, French butter cookies, matzos, and Amish milk. Other exotic goods include quail eggs and goose meat.

The market also provides the familiarity of cashiers, a deli, aisles, and English-labeled products. Brands such as Lindt, Kellogg’s, and Ronzoni attract average American consumers. Quarter vending machines and English-speaking radio stations also identify Net Cost Market as a typical supermarket; however, some Russian radio is also heard.

Net Cost Market offers a balance of cultural experience by including products exported from many parts of the world. The supermarket preserves its Russian roots while appealing to the majority of Americans as well.