Can the Small Opera House Succeed?

When we think of opera, magnificent venues like the Metropolitan Opera House come to mind.  When we all went to go see The Nose last week, I can imagine all of us being in awe of the massive and elegant atmosphere of the opera house.  I know that when I went to the opera for the first time, I could  only try to think of the spectacular performances of Wagner’s Ring Cycle and classics by Mozart like The Magic Flute.  Would you believe me if I told you that small venues are on the rise to deliver opera to the masses?  The idea of small opera house goes against any of our expectations of what going to the opera is like.  I can tell you that these small venues offer people a new way to experience opera.

David Belcher, a journalist for the New York Times, explores the new craze of small opera houses in his article, Opera Houses Find that Small can be Beautiful.  Belcher describes the small opera house, or the “black-box operas”, as he calls it, as a scaled-down version of big opera-house productions that are smaller in budget and far less of a spectacle.  As you go to one of these “black-box operas”, you can bet that it is not going to have the ridiculous sets or extravagant costumes you see at the Metropolitan Opera.  David Belcher goes on to say how the attendance at big opera houses is at a decline.  In the article, Belcher states: “While classics by such composers still draw crowds, ticket sales have been declining at most opera houses over the years, offering smaller venues a chance to prove themselves as a growth market.” (Belcher).  One major argument can be drawn from this statement: if the classics seem to be the only thing people are attending, then how can new music enter the scene if people do not attend.  This is where the “black-box opera” comes in.  Being more affordable than regular opera houses, these opera houses can draw crowds for new works and spin-offs on old classics.  New operas can find a home in the small opera house and avoid the losses from going right to the grandest venues.

Over the past couple years, some of these “black-box operas” have had great success.  The Sydney Opera, for example, achieved success with one of their small opera houses when they showcased La Soiree, a cabaret show.  The Sydney Opera has had quite a large amount of success as La Soiree has been selling out the last two years.  Another group that has come to fame through the “black-box opera” is the EST, or the Eating, Singing and Travel People as they like to be called.  From Malaysia, the EST became a success after doing performances in small opera houses such as La Boheme.  The members of EST actually prefer the atmosphere of these small opera houses.  Danny Chen, the executive producer for EST, said the following regarding the small opera houses in an article for The StarThough it’s smaller, we find Black Box makes a good experience for audiences. “While the full size opera halls are so large you need binoculars to see the actors, this stage makes it more of an up-close-and-personal experience” (Tariq).  EST uses this humble approach to opera to present even large works; they are currently preparing for a production of Georges Bizet’s Carmen.  I am sure it is something that no one would want to miss!

So I will go back to the question I posed in the title: can a small opera house succeed?  With smaller budgets, cheaper tickets, and ability to show new works, I think it is possible.  La Soiree and EST have done well with “black-box operas”.  New York City even boasts some of its own small opera houses such as the Alice Griffin Jewel Box Theatre and the Black Box Theatre at NYU.  In the shadows of the Metropolitan Opera, these theaters must boast an array of productions that are compelling and unlike anything you would imagine at the Metropolitan Opera.

http://www.lexisnexis.com.remote.baruch.cuny.edu/hottopics/lnacademic/?verb=sf&sfi=AC00NBGenSrch

http://www.thestar.com.my/Lifestyle/Entertainment/Arts/On-Stage/2013/10/28/Beyond-opera-limits-with-Carmen.aspx


Comments

Can the Small Opera House Succeed? — 8 Comments

  1. I like this! I would go to a small house opera just to see the difference between that and a venue like the MET. Maybe a smaller, more intimate crowd would make me less likely to fall asleep. Honestly, I think that small house operas can succeed and that people should give them a shot. I already like the examples that you mentioned because it sounds more lively and interesting. While I thought the set design at “The Nose” was extremely impressive, I would be curious to see how a small house opera branches off from a larger opera house and compare the two experiences for myself.

  2. While the MET Opera that we attended was one of the most regal venues I have ever entered, and I felt very fortunate to be there, I can see how scaled down versions of the opera will succeed. Not everybody wants such a daunting theater to watch a performance. With lower-budget costumes and productions, these new operas will undoubtedly have cheaper tickets, which every viewer is a fan of! The truth is, is the music sounds great and the actors portray the characters successfully, that opera will be a smash-hit regardless of its location.

    The fact that these newer operas have their eyes set on reinventing the classics or a more modern take on an opera is also exciting, especially for those who do not want to spend a lot of money on an opera, and not even know what it’s about. The last point about these smaller venues that you made is spot on – that it is much more intimate between the audience and performers. I think a closer connection between the artists and viewers can be a huge difference in terms of how art affects those trying to appreciate it. Here is an article which highlights some of the aspect of black box opera:http://nonprofitquarterly.org/management/23166-from-black-boxes-to-random-acts-of-culture-opera-companies-find-new-ways-to-connect-with-audiences.html

  3. First off I really like how informed you are regardless of the article you read. You know a lot about opera as I found out in class and that gives even more reason to enjoy hearing your opinion on this topic. To answer and expand your question I would say that I do think the new norm is to be outside the norm. It is more appealing to go to many different small “coffee shop” style operas but also just all arts and theatre productions. It makes it more personal to the viewer and allows more of a difference between venues because of the different demographics they try to obtain. Shows like Blue Mans Group and Avenue Q are examples of extremely successful, but “off Broadway” style shows and it very much appeals to opera in the same way. It is an age breaking away from classics and more interested in new, fresh, and funny ideas
    https://www.youtube.com/watch?v=RovF1zsDoeM

  4. I can see the appeal in small opera houses. This article states some of the factors that small opera houses have; new works, stimulating interpretations of the standards, affordability, a range in the scale of performances, from grand to modest and opportunities for young artists.
    http://www.nytimes.com/2012/01/05/arts/music/with-city-operas-woes-other-small-companies-step-up.html?pagewanted=all

    As much as I appreciate the regality of large opera houses I find that I can’t appreciate the performance when I’m sitting anywhere that’s not near the front or middle of the orchestra. It just seems impersonal and it makes it easy to lose focus of a show in which you can only make out sketchy figures on stage. For instance, La Scala in Milan; one of the most beautiful opera houses in the world but I can’t imagine sitting in one of the back balconies and my attention not wavering. In addition, the prices of admission for many of these large opera performances border on obscene. I’d much prefer to purchase a ticket to a show at a smaller venue. The fact that many of them put on performances that are often new and quirky or put a new twist on the classics is just an added bonus.

  5. I think small opera houses would definitely succeed. Like you mentioned, a smaller venue would give audience a closer experience with the production. From watching The Nose at the MET Opera, even though my seat was a lot closer to the stage than those on the balcony, I felt unengaged. Certainly, a smaller venue would provide a better view and a more memorable experience.

    At the same time, Black Box tickets would certainly cost less than tickets for the MET Opera. I think the profit from that would come from having a variety of productions. And for the actors themselves, I’m sure the experience in performing various shows would be as fulfilling as performing at a grand venue like the MET Opera. I think audiences would be attracted to skills despite the down-scaled venues.

  6. When I think of the opera, the Metropolitan definitely comes to mind, but after reading this article I would be quite interested in attending a performance at a small opera house. When I go to see an opera, I think the overall show is most important. Does it grab my attention? Is the music beautiful? That’s why, I think the idea of the small opera house is great for allowing many different versatile types of opera. I would also like a small opera house because it gives me more of an opportunity to be closer to the stage and thus be more engaged with the performance. Meanwhile, everyone around me still came to see an opera, so I still get to hold on to the ambiance of an opera house with a sophisticated audience that wants to enjoy some beautiful music. I definitely see the small opera house as a great idea and am glad they are doing well, but I still wish all the best to the MET because it’s so gorgeous and hosts many great performances.

  7. I love the idea on Black Box Operas. I feel it is a great way for people who are just starting to appreciate and learn about opera. For me I feel jumping right into the MET to see the Nose was a bad start because I was not able to take it all in. I did not understand theater and production and thus did not appreciate the pieces as much as I should have. A black box opera may have been a better alternative for me so I can acclimate to this new form of entertainment.
    I feel that they can succeed if they advertise right and shoot for the right audiences. They should target people who want are beginners in art and want to experience it for the first time. They can charge cheaper prices for tickets and thus attract them for a night. Maybe people will start choosing to see an opera instead of going out for dinner.
    http://www.washingtonpost.com/wp-dyn/content/article/2010/07/01/AR2010070107217.html
    Here is an article proving that small opera houses may be more profitable due to the cheaper cost of initiation.

  8. I automatically associate opera with large opera houses, like the Metropolitan Opera House. A small opera house?! At first, it seemed odd to me, but after reading this I think it’s really a good idea, specifically because of the ticket prices. Honestly, this reminded me of an experience I had, although it’s not opera – I saw Les Mis 25th Anniversary in a movie theater. It was a recording of the show in London. Prior to seeing it, I was really hesitant, to watch this performance in a way I was unfamiliar with. Yet, I actually really liked it. Similarly, the Royal Opera House is planning to do the same thing, broadcast shows in movie theaters across the United States. While we relate opera with these huge, beautiful houses like the Met, it’s okay to do something different, such as the black-box operas, or even operas in movie theaters!

    http://www.nytimes.com/2013/10/14/arts/music/royal-opera-house-plans-simulcasts-in-us.html?ref=opera&_r=0

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