From Queens: The Brand Residents Don't Buy
Table of Contents
1. Introduction
a. History of Corona b. History of Elmhurst c. History of Jackson Heights d. History of Jamaica e. History of The Rockaways f. History of Flushing g. History of Rego Park h. History of Howard Beach
a. Media Branding in Advertising from Real Estate to Tourism b. Media Branding in TV, Magazines, Comics, and Music c. Municipal Government's Redevelopment and Marketing Strategies
4. Governmental Programs vs Residential Needs
a. Residents' Views
5. Method
6. Who are we?