Phelps, Joseph, et al. “Privacy Concerns and Consumer Willingness to Provide Personal Information.” Journal of Public Policy & Marketing, vol. 19, no. 1, 2000, pp. 27–41., www.jstor.org/stable/pdf/30000485.pdf?refreqid.

 

This study was conducted in order to determine the boundaries that marketers and public policy makers must observe so that consumer privacy is not violated. Two series of national mail surveys were used to collect data on this subject. In the first set of surveys, the addresses of 50 known catalog shoppers were selected at random and in the second set, completely random addresses were selected. The surveys collected information regarding personal information, purchasing habits, and view on advertising, as well as willingness to provide information in certain scenarios and how they would want it to be used. The researchers used quantitative analysis to conclude the relationship between information use and demographic groups.