Baked By Melissa Marketing Case Study
Original design, presented on Keynote. What can Baked By Melissa, a famous bakery chain in Manhattan and New Jersey, do to maximize profit? Their delicious, trademark …
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7 Things no one ever told you to pack for Barcelona
By Alessandra Rao on May 30, 2015
Parc Guell, one of the most treasured works by Gaudi in Barcelona Ah, Barcelona! What a charming, charming city blossoming with color and culture. Tomorrow, I …Category: Travel
Baked By Melissa Marketing Case Study
By Alessandra Rao on May 12, 2014
Original design, presented on Keynote. What can Baked By Melissa, a famous bakery chain in Manhattan and New Jersey, do to maximize profit? Their delicious, trademark …Pantene Philippines Campaign Analysis
By Alessandra Rao on April 29, 2014
Campaign Analysis: Pantene Philippines Shine Strong Alessandra Rao In November 2013, Pantene Philippines (P&G) launched Shine Strong, a controversial campaign created by BBDO that portrays gender …Brandalism: The Future of Advertising in NYC (Powerpoint)
By Alessandra Rao on April 20, 2014
Advertisements are everywhere in our New York City – on billboards, outdoor television screens, automobiles…the list goes on and on. Can you even imagine what …Category: Art, Business, Design, Original Media, Technology
Tissot Watches Presentation Deck
By Alessandra Rao on April 14, 2014
Tissot Corporate Presentation Deck from AlessandraRao 0 I like ThisCategory: Art, Business, Design, Original Media
Humor in Advertising
By Alessandra Rao on January 3, 2014
A funny shot from the famous Dorito’s superbowl ad. Humor is a powerful tool. In recent decades, the study of humor has impacted many fields, including …Category: Art, Business, Design, Education, Original Media, Technology
One Man’s Trash is another Man’s Treasure
By Alessandra Rao on December 3, 2013
Photo courtesy of Time Magazine There’s gold in your back pocket right now. Really, your cell phone has gold in it. Even that dinosaur computer at grandma’s house …Category: Uncategorized
Quick survey to aid in the launching of our product
By Alessandra Rao on June 2, 2013
Hi all, I am pleased to announce that my business team and I are looking to launch a new product. We are looking to collect demographic …Category: Business, Design, Original Media, Technology
Student Debt Statistics
By Alessandra Rao on June 1, 2013
Breaking into a career is becoming harder and harder for young adults nowadays — companies are upping their requirements to include a Bachelor’s degree, at …Inspired by the unique and dynamic NYC
By Alessandra Rao on May 20, 2013
The banner image for Professor de Graauw’s class, “The Stories of Us” (IDC3001H), Inspired by the unique and dynamic NYC. Professor de Graauw asked me to …Category: Art, Design, Original Media
The May 6th Eportfolio Expo!
By Alessandra Rao on May 6, 2013
Dear Macaulay Honors College, Expo attendees, and Expo Judges, Thank you for taking the time to visit my page! Unfortunately, I am not able to attend …Category: Art, Business, Design, Education, Music, Original Media, Technology, Uncategorized
The City College Government and Law Society
By Alessandra Rao on May 6, 2013
A Macaulay Honors Student from City College had e-mailed me about a project that he is currently leading. He presented a problem–that the current (at …Category: Art, Business, Design, Education, Technology
Psychology and Lucid Dreaming – Interactive Video
By Alessandra Rao on May 5, 2013
Lucid dreaming is quite a unique–and memorable–experience. Learn about the dynamics and psychology behind it. My original Prezi also tells you step-by-step how to have …Category: Education, Original Media, Technology
Jojo sings at Baruch College on May 2nd!
By Alessandra Rao on May 2, 2013
On this beautiful, 70 degree thursday afternoon, the Baruch plaza was filled with hundreds–maybe thousands–of Baruch students craning their necks, squeezing tense feet into the …Anderson meets Grumpy Cat, Julianne Moore, and a cute Sloth
By Alessandra Rao on March 31, 2013
Photo with Anderson after the 3/26 taping of his talk show, AndersonLive View from the VIP Seats I was deeply saddened and surprised when I heard a …Category: Art, Business, Technology
Rising Starr Poster, Phi Eta Sigma
By Alessandra Rao on March 8, 2013
An original poster design for Phi Eta Sigma about a leadership program within Baruch College: 0 I like ThisCategory: Art, Business, Design, Original Media
Updated Portfolio Website
By Alessandra Rao on March 2, 2013
I just updated my portfolio website! Check it out here: http://alessandrarao.wix.com/portfolio1 0 I like ThisCategory: Uncategorized
Immigration Memoir: Statue in Search of a Voice
By Alessandra Rao on February 25, 2013
Anna looked at the pale yellow sun, a pearl in the overcast November sky. Eleven days ago, this same sky stretched over mount Etna, stained …Category: Art
Financial Awareness Video Festival
By Alessandra Rao on February 16, 2013
On Wednesday, February 13, the Federal Reserve hosted its annual Financial Awareness Video Festival. The competition called on college students to create a 30 second …Category: Art, Business, Education, Technology
A Dark Past: An account of a brave man who overcame extreme hardship
By Alessandra Rao on December 18, 2012
It was a cold, hard winter in Bedford Stuy, 1970s. The chill crept under the thin layers of his thrift store clothes, slithered down his …Category: Uncategorized
Met Exhibit Review: Matisse, In Search of True Painting
By Alessandra Rao on December 17, 2012
Leave This Blank:Leave This Blank Too:Do Not Change This:Your email: The Metropolitan Museum of Art features another exhibit emphasizing style: the well-known fauvism painter, Henri Matisse …Category: Art
Prezi: The Sociology Tree
By Alessandra Rao on December 14, 2012
For a voice-guided Prezi tour, check out The Sociology Tree. Hi there! I created a Prezi about my views on Sociology and what I got out of …Category: Art, Design, Original Media
Original Video: Credit Score Fiasco
By Alessandra Rao on December 13, 2012
We want people to check their credit report and find their credit score, so we made a 30 second advertisement. Debt piles up quickly, and …Category: Art, Business, Education, Original Media
Carmen at the Met
By Alessandra Rao on December 1, 2012
In Spain, the men try to tame bulls. In New York’s Metropolitan Opera, they try to tame Carmen. Built upon the fervent, feisty, cunning title character, …Slideshow: Holiday Marketing and Consumerism on 42nd Street
By Alessandra Rao on November 28, 2012
This slideshow I made offers an inside look on how retailers lure customers in during the Holiday season. Photos are all original works and were …Category: Art, Business, Original Media, Technology
Review of The Heiress
By Alessandra Rao on November 13, 2012
How many times have we heard the story of the affluent woman who is wooed by the charms of a con artist, who temporarily steals …Category: Art
Artist Profile: Philip Lorca-DiCorcia
By Alessandra Rao on November 13, 2012
Philip Lorca-DiCorcia is an American artist who experimented with light and dark, and color contrast, drawing inspiration from Garry Winogrand (photographer) and, in my opinion, …Category: Art
Boats in Backyards
By Alessandra Rao on November 2, 2012
“In all my years I’ve never seen anything like this,” my mother said, after showing me cell phone pictures of what’s left of the Jersey …Category: Uncategorized
Modern Photography in Four Perspectives
By Alessandra Rao on November 2, 2012
Since its debut in 1826, photography has come a long way. In fact, it was largely used by the wealthy in the form of studio …Category: Art, Technology
Ads & Politics
By Alessandra Rao on October 26, 2012
Election day is quickly approaching, and it is no surprise that the media has been blowing up with political advertisements that seem to serve the …Category: Uncategorized
Long Gone Footsteps
By Alessandra Rao on October 12, 2012
Long Gone Footsteps City Lights, its 10 pm Walking the streets alone again Don’t know why I try to retrace Long Gone footsteps What’s barely left of you and me Is …Category: Art
Fall For Dance Festival
By Alessandra Rao on October 8, 2012
One word of advice: if you’re hungry, do not see Fall For Dance, Program III’s “Grand Pas” from Paquita. The ballet suits, which resemble peachy-pastel-colored …Category: Art
Bergdorf Goodman’s 5th Avenue Window Display
By Alessandra Rao on September 30, 2012
As I was walking down 5th Avenue to my bus, I had to stop and take pictures of this gorgeous sight. I wasn’t the only …Category: Art, Original Media
iPhonatics
By Alessandra Rao on September 26, 2012
It’s Thursday night. As I approach 5th avenue right before central park, I see the inevitable crowd. It’s a sea of faces-some illuminated with delightful …Category: Education, Technology
Art Talk: American Folk Art Museum
By Alessandra Rao on September 25, 2012
Click the video below to experience my “Art Talk” about the American Folk Art Museum. The zooming editor program I used was Prezi. If you …Category: Art, Design, Education, Original Media
You’re Guilty!
By Alessandra Rao on September 23, 2012
Don’t try to hide it. We all know that you have pirated at least one song, or bought at least one counterfeit item. Contrary to popular …Category: Education, Technology
5Pointz Tour
By Alessandra Rao on September 16, 2012
Here is the youtube link to a virtual tour that I made about the legal graffiti space called 5Pointz in Queens. Enjoy! 0 I like ThisCategory: Art, Design, Original Media
Art Talk: the Brooklyn Museum
By Alessandra Rao on September 15, 2012
Here’s a video I made of the first Macaulay outing. It took place at the Brooklyn Museum. The pieces Salma and I described could be …Category: Art, Education, Original Media
Glaser
By Alessandra Rao on September 2, 2012
Like I mentioned in my short bio, Milton Glaser is my favorite artist. Although he is known primarily as a graphic designer, I call him …Active Minds Flyer
By Alessandra Rao on September 2, 2012
Below, a flyer I designed on Illustrator and Indesign for a friend’s organization at U Dayton, is an example of a design challenge that I …Category: Design, Education, Original Media
A Must Use Program for School
By Alessandra Rao on September 1, 2012
Dear fellow Macaulay students and staff: I came across a program that everyone should know about. It puts powerpoint to shame! It’s a zooming presentation editor …Anxieties
By Alessandra Rao on August 26, 2012
A lot of new things are coming this week, and I’m a little nervous… First, I’m starting my first day of college tomorrow. My first class …Category: Uncategorized
The Mexico Excursion
By Alessandra Rao on August 26, 2012
Click to watch a slideshow of my stay in Mexico! The Mexico Excursion Songs: Whenever, Wherever – Shakira Jungle Drum – Emiliana Torrini Island Celebration – The Hungry Giraffe Toma Que …Category: Uncategorized
Category Archive: Design