Author: Lillian Lieu

Posted on

Strategic Marketing of The Hamilton at Brooklyn

Some time in 2015, an abandoned factory located in between Sunset Park and Borough Hall was demolished. The construction went on for about year, and the site is now known as The Hamilton, a five-story luxury apartment building. The Hamilton’s official website showcases the various units available, the apartment amenities, and the perks of living in such a location. Given that I live a few blocks away from The Hamilton, I had to reevaluate my surroundings because it is the first luxury apartment building in my area, and seems like it does not fit in with surrounding businesses. Since some of the readings from this week touch upon the gentrification that occurs due to the development of old factories, I wanted to share my thoughts on the impact The Hamilton could have on my neighborhood.

Continue reading “Strategic Marketing of The Hamilton at Brooklyn”

Posted on

$9 “Unicorn Latte” from a Williamsburg Cafe

The Unicorn Latte from The End

The End, a cafe that opened up recently in Williamsburg, is the perfect example of a business meant for the “creative class” and hipsters. The article describes the Unicorn Latte, one of the drinks the cafe offers, priced at $9 for a 12oz. cup. The explanation behind the high price is because it is claimed to contain healing ingredients, such as E3 Live, a blue green algae (and probably because it has a unique look and name).

In Sharon Zukin’s “Why Harlem Is Not a Ghetto”, she says that Harlem has been penetrated by many hipster cafes, boutiques, and the like, which attract those from the creative class and those with higher income. Similar to Harlem, Williamsburg has also been dotted with cool new cafes, which is one of the reasons for its gentrification. On another note, I found it entertaining how the author captioned a picture of a different latte, “Some other bullshit” and a picture of the cafe’s menu, “RIP Williamsburg. Again”. Someone doesn’t like gentrification!

Carlson, Jen. “This Williamsburg Cafe Is Selling $9 Unicorn Lattes”. Gothamist. N.p., 2017. Web.

Article can be found here.