Some time in 2015, an abandoned factory located in between Sunset Park and Borough Hall was demolished. The construction went on for about year, and the site is now known as The Hamilton, a five-story luxury apartment building. The Hamilton’s official website showcases the various units available, the apartment amenities, and the perks of living in such a location. Given that I live a few blocks away from The Hamilton, I had to reevaluate my surroundings because it is the first luxury apartment building in my area, and seems like it does not fit in with surrounding businesses. Since some of the readings from this week touch upon the gentrification that occurs due to the development of old factories, I wanted to share my thoughts on the impact The Hamilton could have on my neighborhood.
Continue reading “Strategic Marketing of The Hamilton at Brooklyn”
