Food, Self, and Society

In the manner of bridging the gap between eating healthy and overcoming the stigma of eating healthy the key is in education. The great divide persists on account of the elite culture that some practitioners of organic food habits have established. Effectively, the barriers to entry for eating healthfully are relatively high for lower income folks who do not have access to nutritious food in their neighborhoods because few organic food markets are willing to take that business risk. Many social businesses have begun to occupy this niche, but their reach is limited on account of a lack of funds or that people are unaware of their existence and thus do not come to them for help. In order to accomplish the task of bringing healthy foods to lower income neighborhoods more people need to understand that there is a demand for healthy food because many of these individuals are immigrants that are used to eating fresh. It follows that it is best to reach these people who may or may not understand the intricacies (and there are a couple of them…this is coming from someone who has tried to remain faithful to eating organic!) by marketing freshness. It is then relevant to educate these newly acquired consumers about the ways of eating organically.