Past: Brighton Beach was named after a beach resort in Brighton, England, and its histories began as one. Brighton Beach was a neighborhood born out of Gravesend, having a location right on the ocean. The ocean served as a major attraction to New Yorkers, and to accommodate for this many hotels were built in the 1870s; “The Brighton Beach Hotel”, being the biggest.
With this arrival of people many racetracks were built for horse, dog and eventually auto racing. All tracks had closed by 1910 due to new laws against betting, resulting in the departure of the wealthier class from the area. In the early 1920s with the extension of the boardwalk land became valuable and apartment buildings began popping up in the neighborhood. The addition of apartment buildings led to Brighton being a year round neighborhood. Brighton soon experienced its first wave of immigration in the 1930s through 1940s. Europeans escaping fascist and Nazi rule sought refuge in Brighton where train lines went from servicing 500,000 to several million. Eventually by the 1950s and 1960s much of the middle and working class of the neighborhood had moved to the suburbs leaving the elderly and lower class. In the 1970s as immigration policies in the Soviet Union diminished, Brighton Beach saw its biggest wave of immigrants, mainly Russian and Ukrainian Jews. With this new immigrant group in the area, new restaurants and stores opened up catering to the new population; this is how Brighton Beach gained its nickname of “Little Odessa”. These new business flourished with continuous immigrants coming into the area all the way up to the 2000s, allowing for more immigrant groups to come to Brighton Beach such as the Uzbek and Hispanic.
They are served in factors of 25. Gold Label Deli has a street stand coming out of the store itself, where they sell Russian pirozhki filled with meat, potatoes or cabbage. They also sell Georgian khachapuri, which are almost the same as the pirozhki but much thinner and filled with cheese. They also sell a wide variety of strudels with many fillings such as apple, cherry, and cottage cheese.
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