Feature Article

Sexism In The EDM Industry

While Electric music is not a new concept, a wave of it hit the world last summer. Everyone was encompassed by the sheer power of it. However, when people think of EDM, they very often automatically think of deadmau5, David Guetta, Skrillex, Swedish House Mafia and other well-known EDM artists. What is strange about this is the fact that female names are never thrown around when it comes to EDM. And yet, the number of female DJs is continually growing and growing.

What is interesting to note, is the fact that while female DJ names are not being talked about, very often people discuss names that actually belong to female groups. Examples include Nervo, a Australian DJ group consisting of twins, as well as Krewella- a group consisting of Kris Trindl and Yasmine and Jahan Yousaf. Interestingly, these two groups are very often considered guy groups. When hired to work, both pairs of sisters often encounter surprise when they are met at airports, or at the front doors, simply because no one expects them to be the well-known EMD artists.

There are several other DJs that encounter very similar problems. Brittany Bowles noted that very often the responses she gets include “you’re good for a girl”, a statement that can be perceived as quite offensive. Similarly, Rebekah Farrugia mentions that people very often think that a guy made her tracks, and that she is incapable of making music on her own.

The other female DJs agree, the Yousaf sisters who are in the Krewella group with Kris Trindl say that people very often comment saying that Kris is probably doing all the work in place of the girls. The disparity between men and women continues into the field to this day, and unfortunately it is very difficult to overcome the negative connotations associated with DJing as a girl.

There have however been strives to overcome the stereotyping of female DJs. In New York City, more and more female DJs are coming forward, showing their skills and being accepted for being just as good as the big name DJs like Skrillex and Deadmau5. The Yousaf sisters themselves live in Manhattan, and they say that they’ve seen a move toward greater gender equality in the DJ business.

In fact, The Rollingstones recently ran an article about the HARD Festival that happens annually. Generally, this festival attracts around 300,000 people in a single weekend, and the weekend features all of the biggest DJs. This upcoming year however, there will be a very interesting change: the organizers of the Festival are planning a weekend of only female DJs in order to equal the playing field in the DJ business. This will happen in the upcoming Spring in both Los Angeles and New York. The fact that both locations are willing to dedicate an entire weekend to female DJs is spectacular, especially when one considers how difficult it is for women to get credit for their work.

One example of discrimination was actually done by a major record company in the DJ industry: Spinning Records. They photoshopped a picture to make a stove look like a spinning table and tweeted it. Millions of followers saw the tweet, and as a result their image was ruined. Many women opted to unfollow the newsfeed of Spinning Records on Twitter. However, even though people are opposed to this sort of discrimination, the problem pursues.

It is also evident that many of the women that want to pursue careers in the DJ industry have to dress a certain way in order to attract a fan base. More often than not, the women attempting to join the industry wear very skimpy clothes, however it is more often than not not for themselves, but for men. While women do have the right to dress the way that they wish, people generally tend to expect women to dress a certain way in the music industry, regardless of the genre.

Jahan from Krewella had something to say about this aspect of the industry:

“What I’m more curious about is why our so-called ‘enlightened,’ free-thinking society won’t allow women to explore their sexual desires without condemning them. […] What kind of message is this sending? That we are welcome to explore our sexiness when HE wants us to, but not when WE want? That we should sanitize our explicit actions and only let them come out from hiding when we are the object of the masculine gaze? […] We are in denial if we don’t think gender representations in the mass media and the public’s reaction to them are sexist.”

Obviously this is a bigger problem than we seem to let on. Jahan expresses her desire to be able to dress the way that she wants without being criticized. To her and her sister, the media plays a huge role in the characters that they choose to display while on stage. While they are comfortable with what they wear, it would be interesting to see if they would still wear the same clothes if the media didn’t expect them to.

Many people have expressed their criticisms about the EDM culture, saying that it is sexist in general. Not only are DJs very often male, but the girls that attend these events very often also dress in a very sexual way to attract attention. The whole twerking and tube top culture stems from these events, and it all relates back to the lack of female DJs. If these women didn’t feel the pressure to act and dress a certain way, there would be more women in the EDM industry, and younger girls attending these events would not have role models that are dressing in nothing but bathing suits and shorts that are nothing more than underwear.

While EDM music and raving is not something that I myself am a part of, it is definitely interesting to look into the backstory behind why the culture is so sexist. People inherently believe that women cannot be good when it comes to creating electronic music, and that they have to dress a certain way. It will be interesting to see whether in the future more HARD festivals will be created dedicated to female DJs and whether the culture of Raves and EDM music will change to give women a bit more freedom to cover up, and to create music in the same proportion as men.

Works Cited:

Knopper, Steve. “Hard Festival Plotting All-Female DJ Weekends.” Rolling Stone. Rollingstone, n.d. Web. 20 Nov. 2013.

Gates, Sara. “Breaking The Myth Of The Female DJ In Electronic Dance Music.” The Huffington Post. TheHuffingtonPost.com, 19 Sept. 2013. Web. 20 Nov. 2013.

Tamulavage, Diane. “Is the EDM Culture Inherently Sexist?” YourEDM RSS. N.p., n.d. Web. 20 Nov. 2013.

Vingan, Alissa. “Female DJs You Need to Know.” Marie Claire. N.p., n.d. Web. 20 Nov. 2013.

Hawking, Tom. “Flavorwire.” Flavorwire. N.p., n.d. Web. 20 Nov. 2013.

To Sell Or Not To Sell?

The New York Times posted this article last week. Here is my review!

Museum selling art…in order to buy more art.  Now that’s very interesting.

But apparently it’s a thing because the Dia Art Foundation is selling three pieces in order to purchase new ones.  The founders of the Foundation, Heiner Friedrich and Fariha de Menil Friedrich, decided to sue the museum for doing this just last week.  However, they withdrew the lawsuit, saying “the foundation is our precious child, and we do not wish to continue to oppose it through legal action.”  Although, they did call it “utterly wrong” and “against Dia’s mission,”

The action of selling pieces of art has sparked much criticism.  The foundation defended itself by saying it needs to continue growth by purchasing new artworks.  It is expected to raise around $20 million from the sales.

The money will be going into a fund that will be used to buy more art.  Dia has never had this before.  It also plans on opening a gallery in Chealsea after two of its galleries closed their doors there in 2004.  Right now, the main gallery is located in Beacon, N.Y. and features art from the 60’s to the present, including Minimalist, post-Minimalist and Conceptual works.

The Friedrich’s formed Dia in 1974 with the art historian Helen Winkler, in order to support contemporary artists who were producing difficult pieces that took time to make.

Philippe Vergne, Dia’s director, said that this sale is vital for the foundation.  “Dia cannot be a mausoleum,” Mr. Vergne said in June, when the sale was first announced. “It needs to grow and develop.”

Cy Twombly’s “Poems to the Sea”, from 1959, Barnett Newman’s “Genesis — The Break,” a 1946 abstract canvas, and “Shortstop,” a 1958 sculpture by John Chamberlain are being sold this week.

I can see where the Friedrich’s are coming from.  I’m sure it must’ve taken a lot of time to acquire some of those art pieces.  People also get emotional when it comes to art.  But, if it’s for growing the “business,” it may be necessary.  The Board of Directors (or whoever is in charge) should have contacted the Friedrich’s and asked if they had any preferences.  I can understand where both sides are coming from.

 

Works Cited:

Kennedy, Randy. “Lawsuit Over Sale of Dia Artwork Is Withdrawn.” The New York Times. The New York Times, 12 Nov 2013. Web. 13 Nov 2013.

Bringing Back Brooklyn

     The borough of Brooklyn is making a comeback and along with it comes the revival of the Loew’s King’s Theater. The architectural wonder with beautifully painted ceilings and intricate designs opened in 1929 but has been non-functional since 1977.  The plan is for ACE, Goldman-Sachs, and the National Development Council to spend $94 million dollars to revitalize the theater for a 2015 re-opening.

 

     The property had been virtually neglected and untouched since the last time a movie was shown there, leaving it festering with mold and toxins.  Understandably, this left contractors hesitant to step in.  That was until EverGreene Architectural Arts, headed by Toland Grinnell decided to take the project on.  There have been previous efforts to revive the Kings that fell through, but we will finally see one come to fruition. 

 

     In my honest opinion, $94 million dollars is an exorbitant amount of money to spend on such a project, but with the opening of the Barclays Center in downtown Brooklyn just about two years ago, it may be justified.  The Loew’s Kings could act as a nice compliment for the huge concert venue.  With the novelty of Barclays and the nostalgic feel of the Loew’s Kings, the tandem may spark more interest in the arts in Brooklyn than there has been for a long time.

 

     From an economic aspect, I see the project as an investment that will pay off in the long run.  Many people are already flocking into Brooklyn to check out the new amenities the Barclays Center, which sold more tickets than any other venue in the United States and third most globally in its first year, has to offer. This bodes well for the Loew’s Kings in terms of drawing a crowd. 

     Brooklyn is typically not the first place tourists will visit when coming to New York, but with the borough’s seemingly newfound interest in restoring the arts, we may see that change.  I can’t really see anything trumping Manhattan, arguably the arts capital of the world, with Times Square, Broadway, and MSG.  However, the Loew’s Kings, Barclays Center, and other venues will be a step in giving it a run for its money.   

     I fondly recall, while performing with her last year at Barclays Center, fellow Brooklynite Barbra Streisand looking back on her memories of  ‘Old Brooklyn.  These memories include her performances at the Loew’s Kings.  Many other current and former Brooklyn residents share a similar sentiment.

     Many signs seem to point to the restoration being a good idea.  I would love to see yet another performing arts venue in Brooklyn and when the Kings re-opens, you bet I’ll be there.  It’s an exciting time to live in Brooklyn, thats for certain and things are only looking up!

 

http://www.nytimes.com/2013/11/07/nyregion/giving-old-loews-theater-in-brooklyn-a-second-chance.html?_r=0

 

Works Cited:

 

Dunlap. David W. “Giving Old Loew’s Kings In Brooklyn a Second Chance.” New York Times. Web. 8 November 2013.

 

Star Types and Stereotypes–Maggie Q and Lucy Liu: Asian-Americans as Leading Ladies

[Article]

When I watch a television show or a movie, something that I tend to notice are the races of the characters, and more importantly, whether their role is affected by stereotypes associated with their race. Even in a world that many often refer to as “post-racial” (a description I would very much argue against), there is a woeful lack of representation for historically marginalized groups, such as racial minorities and gender and sexual minorities. In many TV shows, the main cast is primarily, if not exclusively, white/heterosexual/cisgender (which means the opposite of transgender, i.e, they are comfortable with the gender they were born as). Some will include one or two racial minorities, or perhaps a gay person, and even if it’s not written that way, you still get the impression that those few characters are there so the show can claim to be diverse–a.k.a. tokenism. Personally, I think that tokenism might be worse than not including any minority characters at all, since what tokenism does is reduce a character to their physical traits, making them “the black character” or “the gay character”, rather than letting them be defined by their words, actions, personality, and experiences, which are all the things that truly make a person who they are.

It’s refreshing, then, to see casts of TV shows include more actors of diverse ethnicities in their casts, especially their main casts. The article that I linked above focuses in particular on Maggie Q, star of CW’s series Nikita, a show about a reluctant assassin, and Lucy Liu, co-star of CBS’ Elementary, a modern spin on the Sherlock Holmes books. Both actresses are Asian-American and both are central characters in their shows.

According to the NYT article, both characters are “noncartoonish, reasonably complex, multidimensional.” I don’t know much about Nikita, but the New York Times has this to say: “A lot of effort has gone into humanizing Nikita, and making her a sisterly or even maternal figure for the younger assassin Alex (Lyndsy Fonseca), and the emphasis on violent action has decreased over the show’s run.” This is significant for Maggie Q’s role as a woman as well, as oftentimes in literature and film, a “strong female character” is not allowed to express anything typically considered feminine. She’s not allowed to be maternal, or show weakness, or cry–she must be full-on, 100% warrior queen, all of the time. This is hardly an improvement on the weeping, helpless damsel in distress, as both archetypes pigeonhole women into only being that archetype, without letting them be human.

In Elementary, Lucy Liu plays Joan Watson, a gender-bent John Watson, a role traditionally occupied by white actors. Once again, her portrayal of this character is significant since she is not only Asian-American, but also a woman. I know that on Tumblr, a blogging website I go on often, there was a lot of enthusiastic support for Lucy Liu taking on this role, but also some backlash from people who seemed to think that John Watson should only be played by white men. However small that backlash was compared to the support, it only highlights the need for more women in leading roles, especially women who are not strictly Caucasian.
Elementary, in my opinion, has done a good job avoiding stereotypes and including a diverse cast–one supporting character is a transgender woman, and two others are black men. These characters are all well-written, and their characterization does not depend on their gender or race. Sexism is also smacked down in at least one instance, with Joan openly and clearly criticizing Sherlock for implying that Joan’s irritation is due to her hormones.

However, the show does have some “formulaic elements.” Joan, for example, is socially awkward and high-achieving; these two traits are not bad, but they do echo the “Asian nerd” stereotype often seen in media. Nikita, who is ruthless, lethal, and capable of violence “while wearing tight, microscopic outfits,” alludes to the dragon lady or ninja killer images that are also common portrayals of Asian women in entertainment.

Overall, though, their characters are still complex and well-rounded, and serve a more important purpose than simply being “the Asian/girl character,” which is a trend that will hopefully continue to grow.

Feature: Broadway Bares, Bears, and Cares

Curtain call.  The actors all line up, clasp hands, and give their final bow.  Suddenly a cast member steps forward, out of line, and speaks- ceasing audience applause.  Breaking character?  Yes, but for a good cause.  He is describing Broadway Cares a non-profit organization that benefits HIV/AIDS related causes as well as Women’s health initiatives and others.  They sell Playbills signed by the cast, bracelets made of broken guitar strings (I had just finished seeing Once the Musical,) and remind you that there is a friendly competition to see who can raise the most money between all of the productions.  As you are being shoved by a mob of people out of the theatre and onto the street, you pass by  a woman with a silver bucket, holding signed Playbills.  The cast’s mark in a silvery gray, protected by a thin film of plastic.

Created in 1987, the organization has since raised 225 million dollars for over 450 AIDS and family service organizations across the country.  The organization is actually a conglomerate of two groups fighting or the same cause- Equity Fights AIDS, created by the Actor’s Equity Union, and Broadway Cares, created by the Producer’s Group came together in 1993 to for Broadway Cares/Equity Fights AIDS.  It was created in response to the AIDS epidemic and the organization continues to do great work in this area.  They also donate money to natural disaster causes- more recently the disaster relief efforts in the Philippines after super typhoon Haiyan.

Though Broadway Cares does not do any work besides fundraising for other organizations, they do a great job of raising awareness throughout the New York City area and the broadway community.  The organization is one of the largest, non-profit fundraisers for this cause.  It also provides grants as well as donates to family service organizations.  The two major time periods for their fundraising, the Fall and Spring, happen to be some of the most popular tourist times in the city.  Thus Broadway cares is well known from locals and tourists alike.

However, not everyone agrees with asking patrons for donations after the show.  Some actors will refuse to break character even after curtain call, while others resist because they do not believe in asking their patrons for more money.  And in the past, fundraising efforts have been diminished by conflict within the theatre community.  The Broadway stagehand strike in 2007 took away thirteen critical fundraising days from the organization during its fall fundraising period.  Also, some productions push harder for donations, selling signed memorabilia, rubber bracelets, and other items, while some productions just ask for donations as they leave the theatre.  The success of the program is solely based on the dedication of the productions involved.

Aside from Broadway Cares weeks, Broadway Cares/Equity Fights AIDS also hosts a variety of events in New York City year round. “Broadway Bares” like its name implies, is a bit more risqué, where Broadway actors and actresses perform in a burlesque themed show to raise funds for the organization.  This yearly event, created in 1992, has raised over six million dollars for AIDS prevention, awareness, and treatment. For families there was “Broadway Bears.”  Not to be confused with its more adult homonym, this program auctions off stuffed teddy bears outfitted in hand made costumes.  The elaborate designs by the best of Broadway’s costume designers, have embodied adored characters from a variety of Broadway shows, past and present.  The program just finished its fifteen year stint with over two million dollars raised.   The 643 bears sold embodied many loved characters through Broadway history from the musical Wicked’s Elphaba to (the distant memory of) Cats’ Skimbleshanks.  In addition, many bears auctioned off were signed by notable members of the involved cast.

In an annual flea market during the summer time, the New York Broadway community comes together to sell and auction off memorabilia, signed effects, playbills, tickets, and special passes all to raise money for the cause.  It is one of the most popular events Broadway Cares hosts in New York City because of its lack of exclusivity. For one day anyone can go to Schubert Alley (West 44th Street) and stroll through the stands selling these items.  There are even autograph booths, meet and greet opportunities, and more.  This past year’s event raised a total of $631,222.  One of the highest bid items was a walk on spot in the musical Kinky Boots that went for $8,250.  Some other notable items being sold for charity were musical phrases handwritten and signed by Broadway composers, opening night packages, and after party passes.  Again there is some friendly competition between productions to see who can raise the most money for the organization.   The flea market and grand auction boast great attendance and is heralded as “the biggest day for Broadway fans.”

Broadway Cares also shares lots of success not only in New York City, but across the country.  Productions all across the US are involved and have contributed to the great work that this organization does.  Theatre communities across the country participate in raising funds for Broadway Cares, from Broadway in Los Angeles, to smaller theaters in Pennsylvania.

Over the years, Broadway Cares has shown is ability to unite a community and act.  This organization reminds us that the Broadway community, not just in New York, but across the nation, share a common bond.  Through the fundraising efforts of Broadway Cares, a countless number of lives have been touched and benefited.  As I am being pushed out of the theatre by the crowds behind me, I quickly fumble for my wallet and put five dollars in the silver bucket the usher is holding.  She smiles and hands me a Playbill wrapped in plastic and the glitter of signatures across the front and I smile as I clutch my piece of Broadway.

**Sorry this was late. I was sick this past week.

Mood Diary: Final Project

Throughout all the works we have looked at, different forms of darkness has engulfed many of the characters and has led to their downfalls. For our final project, we have decided to play with the concept of darkness in our own lives. As first-year college students approaching the end of our first semester, we are experiencing our own “dark period” of final exams and projects. With all our assignments due dates and exams colliding at once, we are overwhelmed with work and are constantly stressed.  After seeing the videos that the professors showed in class, we came up with the idea of creating a music video (but it’s tentative).

We are not going to focus only on being first semester Macaulay students. There are a ton of things that we have to get done during our next several years at Baruch—applying to study abroad, obtaining an internship, worrying about getting a job, and applying to graduate school (the list is never-ending). We aim to make a video with a concept that most of us can relate to. Our video will incorporate hopefully, our own music and storyline. However, coming up with lyrics and a catchy chorus will prove to be a challenge.

By: Emily Yeung, Ariel Yuan, Margaret Wang, Tina Shen, Andrew Chen, and Donald Fung

NY Times Article: TV’s Problematic Portrayal of Aging

Lets face in, TV has lost its touch. Now, with the abundance of actors, the advanced array of technology, and cheesy plots, it’s safe to say we’ve lost hope with producing classic, good shows like “The Brady Bunch” and “Full House.”

While this statement is arguable, after reading this article, I must say that television shows are now solely based around ideas of crude humor and sexual innuendo. Don’t believe me? Well take a look at this excellent example that Genzlinger puts forth about how the Cosby show was then (1980s) and how it would be now…

Even if you’ve never seen an episode of “The Cosby Show,” I’m sure an automatic signal came to mind where you could totally imagine the shift in humor throughout the decades.

Nowadays, the theme of “sex sells” is evident all over television. If it won’t be about making fun of one of the feeble characters in the show, it’ll be a sexual remark about the promiscuous, (or independent), character.

The article makes it claims by referring to shows where the decline in “good TV” is clearly apparent. Shows like “Mom,” “2 Broke Girls,””Back in the Game, and more, are all comedies. Most of these shows have plots that are almost inexcusable to consider as shows, yet are aired as comedic masterpieces.

Albeit, someone must be the clown of the show who spews out stupid remarks. But why must even the most intelligent of characters have to have some fatal flaw? Where does the line begin to draw between funny and down right inappropriate? Even the most tasteful of these jokes could not match to a sophisticated story line.

But whats even more criminal than the awfulness of the actual shows is the pressure of prominent guest stars to “roll in [the] muck” of the TV sitcom mess. For example, Emmy award winning and Tony-nominated actress, Margo Martindale, plays the mother of Will Arnett’s character on the CBS Comedy, “The Milers.” “The entire subplot in the series” says the author of this article, “was built around her digestive tract, specifically gas.”

Yes, it is still possible to find great, noteworthy characters in television, but the innocent versus the annoying character duo seems to be what the crowd demands.

Man, where did classic TV go wrong?

Works Cited

Genzlinger, Neil. “Kids These Days: They’re All Older Than 50.” The New York Times. N.p., 19 Nov. 2013. Web. 21 Nov. 2013. <http://www.nytimes.com/2013/11/20/arts/television/tvs-problematic-portrayal-of-aging.html>. 

NY Times Art Blog – Where Myth Meets Moment

For many children, teenagers, and even adults, this weekend will be all about The Hunger Game’s second movie, Catching Fire.  The immensely popular book series, authored by Suzanne Collins, is releasing its second movie of the three-book series.

The Hunger Games tell the story of post-apocalyptic North America.  The authoritarian state of Panem throws an annual competition of survival, and Katniss Everdeen, the heroine of the story, is elected to compete in this savage form of entertainment.  Katniss stole the hearts of hundreds of millions of people worldwide, so the obvious next step was for a major Hollywood production company was (Lionsgate) to buy the movie rights.

This article in the New York Times, written by Manohla Dargis, gives a fascinating look into why The Hunger Games  has become so successful.  The reasons for the success of the series are twofold: First, Katniss is a very unique character that appeals to a universal audience because of her wit, skill, and “underdog” vibe.  Second, and perhaps more importantly, the series combines elements of pop culture history that are very popular.  Greek myths, the television hit show “Survivor”, and many sports movies in which the underdog succeeds are all woven into the fabric of the story.

I thought this was a very interesting way to look at not only the series, but the entertainment we have in today’s day in age.  Is the best way to come up with the most successful forms of art just to draw on previous successes and see what’s popular?  Maybe it’s coincidental that The Hunger Games resembles so many popular themes that have been influential in pop culture.

I personally hope and believe that while the series may share common traits with other movies or television shows, the author did not intend to incorporate those external features and bring them into her work.

The other thing that this article got me thinking about was the whole book to movie concept in Hollywood.  I feel that nine times out of ten, the book is “better” than the movie.  What I mean by better is that the characters are more developed, obviously no important scenes are edited out, and the attention to detail is far superior.

While we did not see a movie of any of the texts we have covered throughout the semester, I did find that the productions we attended, while certainly entertaining, were not as engrossing as the books.  My main illustration would be from The Nose.  what an absurdly funny and bizarre story that was!  I thought to give that story any type of physical boundaries would be selling the creativity and imagination of the author (Gogol for those who forgot) short.

I would love to hear your opinions on the topics brought up from this article.  Do you think that artists are simply drawing from the past, creating their own new pieces, or a combination of the two?  How do you feel about the book to big screen phenomena that has become so mainstream?  Finally, should certain writing be left untouched, or is the physical production of a piece always a good idea?

Works Cited

Dargis, Manohla. The New York Times . “Striking Where Myth Meets Moment”. 21 November 2013. WEB. 21 November 2013.

Abercrombie and Fitch: Scandal and Detriment

Carmela Ruffo

Professor Zoe Saldana

IDC 1001H

November 20th, 2013

 

Abercrombie and Fitch: Scandal and Detriment

 

Society has fashioned a warped idea of what “perfect” is in terms of appearance. Girl’s need to be a size 2 and guys need to possess washboard abs. Take the models of Abercrombie and Fitch for example, they’re fit, tall, and what the majority would classify as attractive. Not only are the models expected to appear in a certain way, but apparently so are the customers. Over these past few years, Abercrombie and Fitch has been facing much criticism for multiple surfacing scandals and it has negatively impacted their business. It has been criticized for its lack of XL and XXL sizes, which the company purposely does not carry, at least not for women. CEO Michael Jeffries shockingly spoke these words during an interview with Salon in 2006: “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

His ignorant remark still affects the business to this day. It does not even make logical sense, why such a seemingly popular clothing store would want to limit its target audience. The store carries woman’s pants only up to size 10.  The retail clothing store is missing out an making a lot of profit. The plus size industry is a billion dollar industry.  Calculated in March 2013, it was found out by NPD (National Purchase Diary) that the plus-sized women’s apparel market generated approximately $13.9 billion in annual retail sale. His foolishly spoken words were met with much criticism including that of YouTube comedian David So. His video “Fat People Aren’t Cool? Abercrombie and Fitch CEO” received almost 700,000 views. He trashed Jeffries mentality in a humorous way while addressing serious issues. He remarks how this type of advertised mentality contributes to low self-esteem. This is why sales plummeted immediately after the comment was recognized. Abercrombie and Fitch still hasn’t fully recovered. There reputation has been trashed over the years.  Walking into the store is intimidating in itself.

Within the widely read Abercrombie and Fitch’s tumblr blog there is a section, which discusses employee requirements in terms of physical appearance. And while the blog states that the company truly appreciates diversity, it also states that they like pretty and they like skinny. The teen retailer has been accused on numerous occasions of shifting mostly non-white employees and those who were less attractive to the stock room,  A an employee with a prosthetic arm endured horrible treatment as an employee. She filed law-suit filed against the company in the U.K. when managers allegedly forced the 22 year-old employee off the selling floor.  As if this isn’t bad enough the retailer has also bee accused of discriminatory practice, hiring more white males as opposed to the darker nationality males. located in Canada, Europe, the Middle East and Asia. They plan to open stores in Dubai, Japan, Shanghai and Seoul in the upcoming year. The business, and its advertised mentality are fueling not just a nationwide, but a worldwide complex. It is these kind of comments and advertisements that lead to severe eating disorders like bulimia and anorexia.  95% of those who have eating disorders are between the ages of 12 and 25.8. This age is approximately the target range of Abercrombie and Fitch and Abercrombie and Fitch Kids. Coincidence? I think not.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids.” Jeffries is bringing back a stereotypical idea that junior high and high school children face. The immature idea that only certain people are accepted and the rest are outcasts. The store isolates so many potential customers by not offering a larger variety of sizes, and by advertising with only people that meet the store’s standards. This public isolation creates individual isolation within people.

As if all this wasn’t enough Abercrombie has made so many blunders that has made it unappealing to teens all over the world. A large one was when they angered the millions of fans of the beloved country singer Taylor Swift. The store produced a shirt which had written on it “# more boyfriends than t.s.” This did not bode well with T. Swift fanatics. They posted a petition on change.org and even posted a video on YouTube urging people to call the public relations department and complain. Of course, they succeeded and eventually the shirt’s short life-span was at an end.

Competitors, such as H&M and Forever 21 have become the preferred retailer for many. Where Abercrombie offers size 10 pants, H&M offers size 16. There is less discrimination within these stores. They are much more approachable and appealing, and frankly don’t distort consumers self-image the way that Abercrombie and Fitch succeeds in doing.  The scandals and twisted words of the CEO, as well as the overall feel of the store is detrimental to the self-concept of growing children and grown adults. It is well advised that the store becomes less pompous and focus on the quality of there clothing and customer service.

 

Works Cited

“13 Reasons Why People Hate Abercrombie & Fitch.” Business Insider. N.p., n.d. Web. 18 Nov. 2013.

“Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks | Elite Daily.” Elite Daily. N.p., n.d. Web. 18 Nov. 2013.

“Abercrombie & Fitch Pull Taylor Swift T-Shirt.” Billboard. N.p., n.d. Web. 20 Nov. 2013.

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Final Project Mood Diary

In the biblical story of The Tower of Babel, people are building a tower for God. They defy God and their punishment is that they cannot communicate with one another and cannot finish the tower. We will use this story to show the language barrier that we faced when attending the different productions and interpreting the readings and movie. In our project, there is going to be a language barrier in which nobody can communicate with each other as the “punishment” for the wrongdoing.

We do not want to give too much away about the specifics of our final project, but our brainstorming amounted to a concept and also to choices in music to represent the shifting mood from clearly good, to increasingly bad. For the music, there will be a constant, steady beat that is harmonious and as the issue arises, the tone changes to dissonant. There will be the undertone of the song “Babel” by Mumford and Sons as well.

There will be minimal graphics in our project but they will exist to show the deconstruction of the Tower of Babel and used to relate it to our project. We will recreate the story through the video portion of the project, showing the language barrier that we face.

There will be dancing in our video, and there will be a contrast of color and sounds to portray our idea. Obviously all of this is subject to change however, we just thought that our idea showed what we agreed was prominent in the course throughout the semester.

By: Jaclyn Tortora, Olivia Sztanga, Jessamyn Sutten, Joanne Ramadani, Ralph Schenider, Lisa Huang, Janice Fong

Brueghel-tower-of-babel