Will this be a lot of work?

Yes. But this will be the kind of work that makes other work easier–the kind of work that pulls you along and helps you think more quickly and explore more widely. ¬†Much of it is work that you would need to do anyway…but instead of doing it alone, and having your success sit in a drawer or box in your filing cabinet, you will be doing it as part of a community and sharing it with a real-world audience.