https://www.youtube.com/user/Starbucks

Starbucks has a new ad out called Meet Me At Starbucks. It is a video of people meeting and connecting at Starbucks all around the world. While I do not want to advertise any specific brand, I do think that the video itself is a very interesting concept. Shot around the world, the video captures brief moments between people and ties these moments together by lining up similar moments one after the other until it leads to a moment which you can expand. When you expand one of the stories, the video takes you from a brief moment to a more in-depth narrative of a project, event, or meeting and how the people filmed used Starbucks as the central location.

I am particularly a fan of the cinematography and how fluidly the video flows. The way the video captures many simple moments and ties them together is quite beautiful. I also like that there are narratives by many diverse people however, they are all connected by one place. This can be good guide to documenting the community in NYC. Here, I am not nearly as interested in the content as much as the presentation.