The End, a cafe that opened up recently in Williamsburg, is the perfect example of a business meant for the “creative class” and hipsters. The article describes the Unicorn Latte, one of the drinks the cafe offers, priced at $9 for a 12oz. cup. The explanation behind the high price is because it is claimed to contain healing ingredients, such as E3 Live, a blue green algae (and probably because it has a unique look and name).
In Sharon Zukin’s “Why Harlem Is Not a Ghetto”, she says that Harlem has been penetrated by many hipster cafes, boutiques, and the like, which attract those from the creative class and those with higher income. Similar to Harlem, Williamsburg has also been dotted with cool new cafes, which is one of the reasons for its gentrification. On another note, I found it entertaining how the author captioned a picture of a different latte, “Some other bullshit” and a picture of the cafe’s menu, “RIP Williamsburg. Again”. Someone doesn’t like gentrification!
Carlson, Jen. “This Williamsburg Cafe Is Selling $9 Unicorn Lattes”. Gothamist. N.p., 2017. Web.
Article can be found here.
