Nov 18 2009

European fashion, European blunder

Published by Sai Ma under ICP Exhibit,Uncategorized

After a tour through the International Center of Photography, nothing was more striking than the group of European young men showing off their “expensive” clothing. Little did I know about the significance of clothes in European fashion and culture. What was amazing about this video clip was that they were showcasing random young adults off the streets and into a private hotel room. Now I don’t know about you, but that sounds like a serious commitment to undertake. Nonetheless, these “youngsters” were more than eager to showcase their stylish, expensive and bizarre wardrobes to the international audience. They discussed how “important” one’s appearance was in Europe. Basically, what you wore defined your social status and therefore, they more than willing to spend that extra money to “look good”. You would think that these boys were rich in order to wear these types of apparel-WRONG! Contrary to what I had thought, they were struggling to make a living. Their measly salary is barely enough to support them in terms of food and rent, however, they do not let that obstacle deter them from heavy spending. To give you an idea of their budgets, most of these young men make around 800 euros a month. Factor in rent, food and other living expenses and they barely have anything left over. The next thing you know, one of them pulls out a 2,000 Euro suit right in front of the camera! It amazes me how much the clothes matter to the European culture-especially the younger age group. Nonetheless, these desires show just how much these values mean to them.

3 responses so far

3 Responses to “European fashion, European blunder”

  1.   Aon 11 Dec 2009 at 7:36 pm

    This video was a great contrast to some of the other pieces in the show. It showed me how some cultures embrace fashion and materialism, while others have more important concerns than the latest fashion trends (such as putting food on the table).

  2.   Fabiana Sagreraon 06 Dec 2009 at 12:53 am

    These man make me so angry… I don’t know were to start. I don’t see the need for all that expensive clothing. They are basically living a lie. They want to seem as if they are so rich and fashionable when they struggle to have a good lifestyle with the money they have left. Honestly, they should really go to some good stores and get better looking clothing without huge tags. I bet they will not only look better but feel better too.

  3.   Nathaly Martinezon 03 Dec 2009 at 8:06 pm

    It does not surprise me that these men did not make a lot of money and still went out of their way to purchase expensive clothing. There are so many people today who would rather starve for a month to save up to buy the latest sneakers. It is amazing how much social pressure can influence the way you dress, act, talk, and walk. It is a sad reality.