The website for the Metropolitan Museum of Art recently underwent a major overhaul. Edward Rothstein reviews the new site in his New York Times article “From Met Museum, Virtual Virtue.” Overall, Rothstein does a good job with his article. First, he describes the new site, which has a very simplistic design with black and gray banners and shows off the museum’s many collections. He continues his review with an analysis of this specific website as well as the role of websites for museums.
Rothstein points out the many things he likes about the new website and uses other websites as examples of his ideas. For example, he explains how the amount of information about the objects included on the site is just right, calling the site “encyclopedic.” He presents the websites for the Hermitage Museum in St. Petersburg and the Louvre as examples of websites that didn’t do this quite as well as the Met did. Another aspect of the website for the Met that Rothstein liked was the way the website associates itself with the museum rather than competing with it. The simplistic design of the website doesn’t try to evoke sensations about the museum and the site includes interactive maps to direct people to the actual exhibits and objects in the museum building. Again, he provides an example of a website that is much weaker in this area, this time using the Museum of Modern Art’s site, which makes you feel “a sense of excitement and variety.”
The ideas that Rothstein proposes and the examples he uses help the reader to think about the role of a museum’s website. They make me wonder about how the websites impact the museums and their visitors. Is it better to see the objects in the museum in person or be able to look at images of them from anywhere? Does putting everything in the museum online make people less motivated to visit the physical museum building? How could this impact the experience? If less people decide to go to the museum because they can see it online, would this be good or bad for the experience of the people that do go to the museum? Is a less crowded museum better or is the social aspect in which people are responding to the objects in the museum together and seeing each others responses a part of the experience? I believe that putting more of a museum online will detract from the meuseum itself. However, I do think that the answers to many of these questions depend on the way the websites and museums are designed and how they work together. If they are designed to go together well, as Rothstein believes the Met and its website are, then people will look to both and there will be the impact could even be positive.