A point was highlighted in Karen Girty’s podcast about how the 2600-seat NYCB theatre can be booked over 150 times per year, but that doesn’t mean that every performance is suited for 2600 seats. What are the main components that determine not just the target audience of a piece, but rather the level of intimacy that is intended for an audience of such piece? And, relating to its marketing techniques, how does Capacity Interactive get these messages out – do they create their own advertisements for other companies with a specific design goal, or do they simply take already-made advertisements and distribute them across a wider scale?