Zooming Out, Zooming In

Choose one of the businesses that you have focused on in your interviews.

  1. Use census data from Social Explorer in the form of charts, tables, or maps (or some combination of the above) to describe the present and/or past social context around the business. Who lives there? Where do they come from? What do they do for a living? What is their lifestyle?
  2. See if you can come up with an explanation of the role that your business plays in relation to this context. Does it meet a local demand for goods or services? What (Hint: It might play no role at all.)

 

 

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