In the article “ Like Art” Glenn O’Brien addresses the problem that strikes most up and coming artists: job prospects. Realistically speaking, finding a job in the fine-arts is simply not practical. Most students fresh out of college aspire to find jobs that will showcase their talents, while simultaneously providing for a sustainable salary. This is rarely occurs. O’Brien describes how he himself, although reluctant at first, ended up channeling his creativity and talent into advertising. Now, can advertising be seen as an art form? O’Brien addresses the revolution that took place during the 1960s, where fine art was being transformed intro commercial advertisement. Andy Warhol was one of the first titans of this new era, starting out with show advertisements, and eventually, moving up to designing the Campbell’s Soup can.
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Stan Freberg was one of the first to display advertisement on television and radio platforms. It wasn’t long until celebrities began to become involved in the advertising industry. One of the earliest cases of this can be seen in the following Rice Krispies advertisement made by the Rolling Stones.
A modern example of using celebrities to promote products can be seen in the array of Pepsi commercials, ranging from Britney Spears to Beyonce. O’Brien suggest that advertising has indeed become an art form, and art, has become increasingly like advertising. The only difference is the logo.
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