How do you actually define “Art”? When we say the word “art”, many usually identify it with a person holding a paint brush and producing a beautiful masterpiece that may be worth a lot of money. However, in reality, the definition of art is so broad that it can be just about anything we associate it with. For example, science also comes in art form, as well as food, advertisement, fashion, and even business according to Andy Warhol. We all may value different types of art form higher than others. For Warhol, it is business and for Kanye West, it’s fashion.
In “On Business”, Warhol mentions that, “if you get things when you really want them, you go crazy. Everything becomes distorted when something you really want is sitting in your lap”. As a result of that interpretation, Warhol believes that good things will happen once we stop wanting them. This is actually ironic considering his desire to be an “art businessman”. The logical assumption of most businesses and their purpose is to maximize their profits. And large companies achieve that through promoting and advertising their products, to get consumers to want those products. Consider this ad that I have seen multiple times throughout the city:
This juice companies in many ways is successful in making that product really appealing and desirable: it tastes delicious and is extremely healthy (only 5 calories and naturally sweetened!). Because of that, we now probably want that beverage more than the other choices. There’s no doubt of the “art” in that advertisement. The varying colors and images on the bottle make it visually appealing to consumers, and can be seen in a similar way as a pencil shaded drawing:
Again, after all, art is extremely broad and not limited by our imaginations. These different forms of art are all interconnected in many aspects, such as its creativity, colorings, and more. The only difference, as mentioned by Glenn O’Brien, is its “logo”. In other words, the purposes and meanings and behind them.
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