Adele is back and she’s saying more than just “Hello.” The British superstar’s new single managed to sell 1.1 million copies in its first week in addition to its music video obtaining 100 million views on YouTube. But at this stage in the game, posting good results just seems second nature to Adele. Her previous album “21,” is the 20th best selling album in history with 30 million copies sold worldwide.
Adele’s new album “25,” offers a different perspective from her last record; instead of the gloomy post-breakup feeling “21” elicits, “25” “is about what to hold on to from the past and what to let go.” Adele was keen on making this album perfect, as she’s taken her sweet time (4 ½ years) to release it. Writing partner and notorious hitmaker Ryan Tedder, lead singer of OneRepublic, said she’s thrown out about 20 potential hit songs away because they just weren’t right for the album. These songs might make their way into other artists’ discographies, and most likely will not have the same success than if Adele had opted to sing it.
A major part of her success has been her soul, passion, and emotions
shining through every song she sings; the power and intense feeling packed into every melody magnifies and highlights whatever sentiment she hopes to convey. I love Adele for this reason, because she makes music for the sake of making music. Many times in pop culture celebrities like to pull ridiculous stunts or say something completely absurd to stay relevant in the news. But Adele’s not in it for the fame. In fact, she’s turned down a ton of major endorsement deals strictly because she didn’t feel like doing them. When confronted why she continually elects not to immerse herself more in the spotlight, Adele said “If I wanted to just be famous, like be a celebrity, then I wouldn’t do music… Commercials, being the face of brands, being in movies, being the face of a car, designing watches, food ranges, buildings, airlines, book deals. I’ve been offered everything.…[but] I want to do one thing. I want to make something. I don’t want to be the face of anything.” The 27 year old is really living up to her words, because the only thing she’s the face of is success in music.
No one knows what to expect from “25” because a lot has changed for her personally since 2011 when the last album was released. She now has a son. She now has a loving boyfriend. She has virtually disappeared from the public eye. She has even said that she cries to her own music, but I think she has enough tissues in the form paper money to wipe away the tears. But all kidding aside, Adele’s personal growth is truly remarkable. No matter what this album has in store for the music world, I look forward to experiencing firsthand.
“25” comes out November 20th.
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